Well, this is it. For the first time ever, I'll be showing you guys a full behind the scenes breakdown of exactly how I built my almost $2 million Ecommerce brand. In this case study, I'm gonna be revealing to you the product, every single ad I've ran, all the major problems I've dealt with over this last two years, and how I solved them, and really just showing you guys a very raw, uncut look at what goes into building a business like this. Now, with the exception of this first video, this case study is not going to be overly edited. It's going to be very real. We're going to go behind the scenes and look at everything. Nothing will be blurred out, and you guys are going to see it all. So what's the brand? If you've been on my channel for a while, you already know this story. So I'm going to keep it very brief. But around two years ago, I was living in Los Angeles. I was having a tough time scaling my company, and I decided to move back to my parents house at one of my lowest points. At that moment, I decided to go all in again on Ecommerce and started testing products on a hybrid store. By the way, I'm going to show you what my hybrid store looked like as well. After testing a couple of products, I was able to come up on this product. And when I saw the results and when I saw the data, I knew that this product could be something big. So I put all of my effort and all of my energy into just growing this product. And over the last two years, we have sold almost $2 million worth of it. And the product that I sold is this right here. It's called the sleep band. Basically, it is a headband or sleep mask designed to help you sleep with built in headphones. Some people already knew this brand because I've used my own voice and my face and some of the ads. So shout out to everybody who's already found this. But yeah, this is my company here. As you can see, we have a custom design homepage. We got a lot of our own custom images. The product is branded. We got tons of reviews. We got our social media going up. If we go back from where I started the brand all the way up until today, you can see that in total, we have sold around $1.85 million of this product. And I started this pretty much from ground zero. Building this business so far has been a roller coaster ride of emotions and challenges that I have never dealt with before. So, really, in this case study, I'm going to try to break down all of that for you as best as possible. Not so you can avoid those challenges, because you're going to have to deal with them, but so you know how to face them when it's time. And, yeah, we're going to get right into it. So you guys know the back story now. You know what the product is. You see some of the numbers of what this has generated, but I want to take it back and want to take you all to the testing phase of how I found this product. I want to show you my hybrid store that I used for testing. I want to show you some of my failed product and the product campaigns. And then I want to show you, ultimately, the testing campaign that led to finding the Sleep Band. So let's jump right in to break down the testing phase.