Now I want to talk about one of my secret weapons that to be honest. I don't see many people doing at all and made us a lot of money this year. I'm talking about YouTube ads. We've made over $300,000 in Revenue just from using YouTube ads by themselves. I know there's bigger numbers out there and people that have done better. But for me, I had never seen anybody doing YouTube ads for Ecom except for the biggest brands. So I decided to give it a try around the end of November and the way I Learned was really from studying people like Alex Becker. He has great YouTube ads content and there's a bunch of other channels as well. But I just tried it out to be honest. I didn't become an expert first and then tried I just tried it out. Even when I was bad. And this is what that looked like. So so this is the YouTube ads dashboard around November is when I started learning about it and in December, I launched my first ads now, let's look at the first half of December. I'm just so we could see how everything got started so I had made a very simple ad I made this ad with footage that I already had that I shot on my iPhone Adobe Premiere and a microphone and what I did was I took the Facebook format for ads like a strong hook a strong claim and then going for the benefits, but I turned it into a voiceover. So, you know, it's funny actually a lot of people saw this ad so a lot of people have sent this to me but this ad has done very well and it was the first YouTube ad that I tested, you know, I hadn't seen anybody really doing it before. An e-comm, so I was pretty proud of that. I mean and we'll see we'll see how far this ad went because at first when I was testing I was excited because I was getting sales. I didn't even care that they weren't profitable. I was excited that I was getting sales from this new channel and we'll just take a look at the ad because I think that's what you guys really want to see the most and then we'll talk about the strategy itself. So I'm gonna click this we'll pull it up and let this play one sec. I'm in the ad is just so simple, you know, it's it's not really much to it. It's really just me doing the hook and then going through and talking about the benefits of the product but the hook is very strong. It's really strong. So, you know, when I put the key word in there of sleep and sleep music. I'm picturing this person, right? There are laying in bed, they can't fall asleep. So they're gonna search the word sleep music or even we'll try the actual just word of sleep and you're gonna see it's the same things and people will click on these type of videos deep sleep music rain storm. This has 20 million views. Okay, so I'll click on this and my ad will pop up on videos like this. So the person is probably in bed about to go to sleep, you know, they're not all wearing earbuds. Those are the ones that are just gonna skip the ad right away, but I figured somebody that's watching this is gonna be wearing earbuds and they're gonna be like, what the heck like this is so weird. Like how does this guy know I'm wearing earbuds in bed like you get what I mean? Like it's it's jarring. So then they are interested in watching the rest. It's YouTube people like watching a video if the video is good. I'm gonna show you guys another example of a YouTube ad that is probably the most impressive that I've seen we'll take a look at two examples actually, but let me show you this one first. Okay, so you might not think that this is a YouTube ad but it really is like these channels like Tech Insider and stuff like that. This is sort of their job like their job is to take a product. Okay, and they're gonna make a video for that company for that product that promotes the product. As well that's that's sort of what they do. They might do some journalism too. But check this video out. I was very impressed by this video. This sound is me. snoring I had never heard it before until I recorded it. But every person that has slept next to me has suffered through it. That sound has ruined countless relationships for me. Okay, maybe that wasn't the only problem but it was a big one according to the National Sleep Institute more than 90 million Americans suffer from snoring and that doesn't even include everyone sleeping next to them. I tried all your standard snoring remedies over the camera like no, this is a very good if you even if you're not picking up on that to the bed you need so I wouldn't roll over and snore. But I just wound up he sort of continues to explain and then I had this and then I had this sleep specialist and then the Sleep specialist told me that I needed to take a test and then I took the test and it came back that I have this problem, but there was only one thing that could fix this problem and then eventually he shows he said. Oh, wow. This was the product. This was what fixed everything and it's like a little simple thing. It's working. So then you look and you look at the description of oh, I turned this guy like it's all promotional stuff, but it's very good stuff. Another good example. One of the biggest ads is this one now, just one more quick note in that video. I showed you. I know it's a little unorthodox because it's not a hundred million view ad but it's a really good example of making an entertaining ad that people will follow through and watch because they're on YouTube and they want to watch a video. This one is one of the biggest of all time and it's very good. They've made millions of dollars this company I think is almost at the billion dollar level. So let's have a look. Listen up the soap you shower with it. You probably haven't even questioned what bar soap you leather up with? So you notice right away. He says. That soap that you're using it's a like right away and then you're like, well, what do you mean like I use soap every day. Why is my so bad? It's such a strong claim. That's why I try to do with mine like a super strong claim. So that's the most important thing guys of you if you miss that, they're gonna skip the ad, but if you have a really strong claim in the first couple of seconds, People might watch the ad and they might buy the product like it's cool. It's a very powerful platform. So we're not gonna watch the whole thing. There's more I want to talk about in this video go watch us on your own time. It's a good ad. So that's basically what I did that was my first ad that I launched which is so crazy because it's really one of the only ads that worked for me. I tested so many other ones, but I was able to make hundreds of thousands of dollars with that one winning ad. So what was the strategy it was very simple Throw every type of targeting and testing that I could do on this winning ad because I don't know what type of stuff works on here the best so I'm just testing it all. So now as we progress through these next couple of months we can see that the spend is definitely gonna increase from 1,000 to 30,000 and it's on the simplest stuff sleep keyword sleep music keyword. These are single keyword campaigns, like there's only one and it was getting a thirteen dollar cost per purchase with a two percent CTR so you can see the power of YouTube ads here. They are very effective. If we dig a Little Deeper you can see some of these other campaigns doing even better 12 dollar cost per purchase and that's spending some money. That's not twelve dollar cost per purchase with two sales. That's consistent and the YouTube ads are good. You can see what's the best performers were these were these broad keyword campaigns? And then also I tried some testimonial stuff and some retargeting. I never have seen success with the retargeting but I started to scale this even more going into February and March. So you could see now from 30,000 to spending a hundred and eleven thousand and yo. That's in that's a decent return especially when you factor in the other AD platform and the organic traffic and everything else coming in it all snowballs because now I got the Facebook ads now. I got the YouTube ads people are searching up the brand, you know, if I could do it differently these days I would be going way harder on tiktok like the whole time if not me automate it, but that's a different video. But yeah, you could see we kept climbing and nothing changed. All that changed was the budgets that I was spending and it got to the point where I saw the numbers going up. It went from thirteen dollar cost for purchase like as you see 21 dollars here overall. So I started testing some more ads and I mean I've done testimonial ads like I did for for a Facebook. So you know what that is. We're not even gonna get into it. It's basically just a review of the product and then you have all type of other stuff. Let's see, by the way. Another thing. I want to mention here. When you do this. Make sure you set up a YouTube channel this nobody really does this but make sure you set up a YouTube channel for your product because then if I go to a new tab, right? And I'm a random Shopper, but I want to learn about the Sleep band. We'll look at what pops up first. Not see, we're not we're not these guys. We're not ever plus. See now. What would happen What would happen is that ever plus would pop up first, and now when people look up your brand and that thing pops up. And it looks like your brand. Well, guess what happens? They don't buy your product because dudes got his thumbs down. But then we got a good review. We put it up there on our YouTube channel. And now when people search our name we pop up first and it's a good review from a very good guy. We already talked about him and then we have another video. What is this time to stop? What is the Sleep band? Like, you know, these videos aren't crazy. But and of course there's some haters and look at that. He said don't bother buying spent $40 on it and it never came in edit. They came in yesterday. This is a brilliant product best 40 I ever spent. Yeah. So you see how it is the customer service even in the YouTube comments, but back to the program, so I we're good. Sorry. These are long videos. I never film videos clips this long. All right next. We'll go for the bigger scaling. I think this is where we were really going the hardest on the ads. I think it jumps up again. Well, 1,000 to make 122 so actually it started to dip I think in April it was okay and then in May it went down you can see 27. I'm still profitable at 27 just barely but now when we're pushing, you know these numbers 34 now, we're really like breaking even with that with that ad spend. Of course, we still pull in profit because we have other channels and we have emails and these others, you know channels but This is a lot adding up if you look at it right here. So but it was at this time that I actually introduced an agency to help us run actual Google shopping and all these other ads that we weren't leveraging yet. So they also stepped in and they started building their campaigns which has proven to be one of the best decisions I've made for the business this agency now is consistently, you know, making profitable numbers with their ad spend consistently and it's growing and they like doing it I get updates every week. It's great. But anyways, you can see Sol 8 is their campaigns everything else is mine and in this time period I started doing a lot of testing. I mean I was testing all different kinds of ads just reviews, but if you notice a lot of it's the same footage I think you know going back I probably would have wished I was a little more creative to film more stuff. I got that. One video that popped off with that layout and I just kept running that layout but here's another one. I tried so like My theory was to have her make this video in ASMR and then run ads to ASMR videos and really it sounds like a good idea and it still does but every time I tried it I never got it to work. But I paid this girl. I found her YouTube channel like DM dirt and then I just paid her some money to do it. I had other reviews. I tried all kinds of stuff. I mean you guys noticed one thing through this whole case study is that I test relentlessly with whatever I'm doing. I'm trying to experiment as much as possible. So a whole lot of testing I did retargeting as well. It was all right, it was around Break Even. But then as we move forward into the later months of the year, you'll actually see that I really stopped running the YouTube ads because they were performing, you know, but they weren't really doing that. Well, so, you know, I kept trying to make more ads kept trying to make more ads but nothing was working. So in a way I sort of got discouraged and the agency started doing good. $20 cost for a conversion 27 they're starting to do better each month. So I was just like, you know what I'm gonna let them run their Google and I'm probably just gonna back off of YouTube for now again, it's also a switch in focus for me because I really started putting much more energy into YouTube around this time and around, you know, viral Vault and really just growing that because you know, I really love making videos, but this time was good we This might have been this might have been my biggest l in the in the whole sleep band Journey for me. It seemed like the best idea because I saw this ad right and these other ads and you have soft skin. They're like professionally shot like, you know, it's but it's like got a theme to it and I wanted to get one of these like professionally shot like infomercials. So I I did that it cost me $10,000 and this was one of our worst performing ads it cost me 10,000 in hindsight. I could have just made this with my homies and gave them a thousand bucks each and we could have been good or even like less than that, but let me pull it up. What are you doing sleeping with these on? Who are you I am kept in slumber man. Guardian of I edited that in order of dream. They didn't even put that I put the clouds and a little rested and the sound effects of had that last glass of wine. I've brought you a gift to help you fall asleep easier and stay asleep better. It's shot really well a headband and I mean I wasn't to do with I wasn't upset when I got it just a regular headband, but sweet bands. I thought it would do better. It's built in Wireless noise canceling speakers Did you know that it is scientifically? Like it's shot very well. This is a nice ad I'll put the link to it down below. You can check it out more but it just didn't really pop off. You know, I mean, you'll see it's getting sales but the cost is high. It's it's double what I can afford, you know from there. We really kept continuing to test the original ad that was working before occasionally. It would pop off like it would do. Well, this is the original ad this is the same one from day one and then I've tried to recreate that ad with different voices with slightly different Hooks and you know, I'm still working on that. So that's an area for massive Improvement in this business. Absolutely. But again, you see the agency doing work now like $15 cost per purchase for four thousand dollars spend like the agency is going crazy 2,000 spent for eleven dollars. Like this is the things that are really keeping the business profitable along with the organic traffic. So then if we go to the more recent times just you know to show you guys everything. It's really the agencies running it up. I try to you know, entertain the idea of running this superhero ad but this is just losing me money every day, you know, like my thought was like, oh it can be good for reach. So like they will see this ad all the time and then they will research us and buy it and we might not make it back on the front but we might make it on the back but this is too high and the other ones are performing so well, so I just lately have been letting those campaigns work and we get a great return from Google ads these days 27,000 spent at 18 dollar cost per conversion and I have not lifted a single finger on Google search ads. So that's that's what we like to see. That's pretty much all my YouTube ads. That's all that I've ran. I mean, it's a powerful platform. I know you guys can make it work. I'll put the link down below to some of the ads that I made and maybe some of my other favorites because I think if you have a product that's succeeding. There's no reason why you shouldn't try this. It's so untapped you can get into exactly what Niche you want. Like, if you like fishing you can get all into every fishing video like you could go so deep you could just go wherever you want. It's very powerful. I say it has the most powerful targeting of them all you can even do placements like you can you can put your ad on an exact video now, I don't recommend this. It doesn't work that well, but it just shows you how powerful this tool is. So make sure you guys use it and hopefully this video helped you out.
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