Hey, what's up guys? Gonna be doing a basic ads build out. This is how I start every ad campaign I do on TikTok ads. Pretty much my way of cold testing a product and I highly recommend this exact strategy. If you're going to be testing a product on TikTok on your shopify store, let's get right into it. So assuming you have your ad account made pixel connected as well as Undoubted, which is already covered in the course, you can go ahead and click Create on the campaigns page. This will pretty much bring you to the first stage in creating a campaign. I always do a conversion campaign which is optimizing for conversions, which is what you want to be doing. I'll normally name it like initial test and then whatever countries in this case like us, and I want to leave it that CBO. Always turn on the $50 budget. Sometimes you need to up the budget to 75 or $100 if it's not spending but initially start with 50 and assuming it's time, you're good. If it doesn't though, I'd recreate it with $100 budget or maybe $75. Add your name again. I'll keep this simple. Initial test. There's only one. I'll normally only get into intricate names once I get into running multiple ad groups or running multiple different campaigns with different interests, different targeting. We're going to be turning off user comment and then only selecting TikTok. We don't want to select anything else. Promotion type is to the website pixel being whatever Pixel you have and always you want to be going for a complete hand. Always, always when you're ACO on ACO is pretty much just going to split test your creatives, your ad videos you have and always be using the best one fully broad for targeting unless you have a gender oriented product. So if you have, let's say a makeup wipe, you can go for female. If you have a beard trimmer, you can go for male. In this case, actually the products that I'm using is for a female audience. We're going to go all the way down specific time. This is in four time zones. Actually a little odd, this out of account, trust me. Minus five is what I'm used to. So I like to do seven all the way to 23 for the most part in Eastern time and that's minus five. Or was it colon? I like to do seven to 23, which is just pretty much only going to allow the ads to run from this time to this time when users are most active on TikTok and in bio mode. These are times like to do when it's an Easter time. I should add on that hour, but I'm not going to. And then you can go ahead and click next. Now we're going to go to the ad page again guys. This is the basic cold test set up and then to the customer identity. We're going to be creating a new customer identity for whatever your product is. So in my case, we're going to be doing this store and then we're going to upload the ad creative. Getting into ad videos, guys, I always recommend you have at least three add videos, at least three. Again with automated campaign optimization ACL, which we turned on earlier in the Act Group section. In the accurate section of creation, it's going to be automatically split, testing and testing these creatives against each other. It's going to use the best one. So don't worry if one creative seems way better than the other because it's going to pick the best one. You go ahead and click confirm you want to put in whatever the link is. So shop now. I always do. And then I'll get the link of the product and make sure that the link of the product you use is to the product page. Guys, make sure it's to the product page. You want to direct me to the product page? Make sure that's always checked off so no one sees it and your ad stays there anonymous to only yourself. It won't be on TikTok's ads page. Add in text options. I recommend you always have three to five text options. Make sure to shop now. Other than that, scroll down, click submit three different text copies. Don't forget to add in. And you guys, do you have any questions?
