In this video, I'm gonna teach you how to test products on TikTok, and I'm gonna do it live in front of you step by step. Now this is an excerpt from my new dropshipping guide that I just posted on YouTube. But before I include that piece, I just wanted to give you guys some context before you actually launch your ads. Please make sure you saw the TikTok ads checklist video and you checked all those boxes and got everything reviewed by the coaches. This is gonna drastically increase your chances of success. Also, there are TikTok links floating around. I have one, sometimes it goes away, sometimes it comes back. But try to find a link where you can get cash back. On TikTok, they have these links where you spend a hundred and you get a hundred dollars in free ad spend, you spend 500, you get $500 in free ad spend as a beginner with no money, this is gonna help you so, so, so much. So make sure you do that.
And the last thing is that I'm going to include down below some basic things that you need to know about TikTok ad. I'm basically gonna take this strategy and put it into text format so you have it to refer back to without watching this video. But if you wanna watch me do this live step by step, I'm gonna include that piece of the video right now where we take these ads that I showed you before and we launch them live on TikTok.
So to create your TikTok account, go to the link down below in the description if you want to support your boy, they cut me a little commission on every single one of you who goes and sets up your account through them. So if you don't have an account yet, make sure you go and do it with that link down below and download the TikTok app on your Shopify store to get everything connected. And once you get all that done, we're here on the dashboard.
So we're going to be creating two different campaigns. One is an A BO, and one is a CBO. And you probably like, what the heck does that even mean? You're gonna understand by the end of this, but first, let's go ahead and set up that a BO campaign. Alright, so go ahead and click on create. We wanna make sure you click on website conversions and then give it the name of the actual products. We're gonna say I Cream and we're gonna put a BO and I like to just number them because if the product is scaling, we're gonna be making a bunch more of these. So we wanna just stay organized and put a number. Now from there you want to go ahead and click on continue.
Alright, so now we just gotta go ahead and click on our pixel. Now if you set everything up properly, you should have a pixel in here. Um, this is basically just a little piece of code on your website that tracks every action. The customer does their clicks, their ad to cart their purchase, it tracks everything. So you gotta have a pixel. Make sure you give your ad group a name. The ad group is basically where your ads are going to be separated. So in the first ad group we're gonna have video number one and the second ad group, video number two, so on and so forth. So we can just go ahead and put video number one. And then on the actual optimization event, we wanna make sure we go ahead and hit complete payment. This is people that went through and actually purchased our product. This is telling TikTok, I want you to find me the most active customers that's gonna buy my product. If I go in here and I pick view content, it's gonna find me the people that are window shoppers that are just gonna click on my website and leave. I might get cheaper clicks to my website, but I'm gonna get lower quality people. So make sure we put it as complete payment. Now click here on select placement and turn off everything else. We only want to be on TikTok. We don't want to be in the searches either. And you want to go ahead and turn off all this too. We want to turn off comments, we want to turn off download. We're gonna leave on sharing in case anybody want to share with your mom or their friends or their family. Now, for the location, I recommend putting United States and Canada, and if you're in another country, great. Put the United Kingdom or Australia. Um, so here we'll go ahead and put Canada and the United States. And for the gender, it depends. In this case, I have females in the A. So we're gonna go ahead and put females and we don't want to play with the age that much. We'll just go ahead and put 18 all the way up actually, because this product is targeted towards older people, I'm gonna go 25 and up, but in most cases we're just gonna leave all the ages. The goal with TikTok is to leave our targeting as broad as possible because TikTok algorithm is really good at finding who you're looking for. Leave all this plain, you can put a language if you want, but you are already targeting those countries. So it doesn't matter. Don't put any interest for now. Leave it as broad as possible and we're gonna go ahead and put the budget at $20 a day. This is the lowest amount that TikTok will allow you to spend. So just make sure you put it at $20 a day. And then we want to go ahead and schedule this to launch the next day at midnight. So just go here, put it at midnight, and that's gonna allow that $20 to spend evenly throughout the entire day. And we don't need to touch none of this. So then we click on next.
So here is where we're gonna create our ad. We want to go ahead and give it that name video number one, we wanna go and make a custom identity for our store. So as you can see, it's for the other one, but we're gonna click create new custom Identity. And you wanna just put something that is like from your logo or something similar to your brand. So I created this on Canva. I'm gonna go ahead and just hit submit on that. And then we gonna go ahead and put the name of our store. So boutique, you can put the name of your store or you can put the name of the product specifically, it doesn't really matter, just put something clean and um, brand it so it looks nice. Then we wanna upload just one of our videos. So click on upload, go right here. And we're gonna go and put video number one, let it upload. So once you've got your video uploaded, you need to come up with some ad text to promote the product. Now you can either just put the offer that you're running, like I'm doing buy one get one free, or you can put something about the actual product. I've personally seen much better success by including information about the product, but we need to keep it really short. It's only gotta be on one line. So give it some thought. And if you get stuck, just go on Creative Center on TikTok or go to TikTok videos and see what the top people are saying. In fact, let's do that right now. So you can see right here
, this video got 15 million views y'all. And what she's saying is, this is my must have every morning. So let's take a page outta her book and put something like that. So I literally use it every morning and as you can see, this looks like a real video. It doesn't look like an ad. Whereas if I said like, get yours today for 50% off, now it instantly looks like an ad, right? But if I have what I had before, I literally use it every morning. Now it feels like this woman is telling me that she uses it every morning. And if we click play, this looks like an actual video and it's a strong hook. I use this every morning. This is my secret at 54. I wanna know what her secret is and I wanna know what does she use every morning I see the product that she uses. Every morning I see the problem that it solves, which is a problem that that me as a 55-year-old woman might have. Boom, I'm interested to sit through and watch this whole video. And so long as it's convincing enough and the offer is good, I'm gonna pull out that credit card and buy this thing. And then we want to go ahead and put the link to our product. So paste the link to the product, and then we just go ahead and hit submit. If you get this warning, don't worry about it. It's just 'cause you don't have any conversions yet on your website. And don't check this box because that means that it's gonna go on the creative center and everybody's gonna spy on you. So then you just go ahead and click submit. And at that point you launched your very first ad, but we're not done yet. We're not done yet. We're not done. If you just stop right here and launch like this, you gotta fail. So let's keep going through the process. What we're gonna do now is we're gonna go to the ad groups, okay? And we're gonna duplicate this twice. So we're gonna go ahead right here, and then we're gonna put video number two and then video number three. And maybe you can guess what we're gonna do next. We're not gonna change anything else with these other ad groups except for the video. So leave everything the same.
So you wanna upload video number two on your second ad group and video number three on your third ad group. For the sake of this video, I don't have three different versions, but you get the point. Same video, just change up the hook. We also want to leave the text the exact same because we don't want to test too many variables. That way we can figure out what's actually working. When we figure out which hook does the best, then we can go through and we can test different um, types of copy. But then we just go ahead and click on publish. Once we have our two new videos uploaded, and now we have our first testing campaign. This campaign has three different groups spending $20 a day. So we are gonna be spending around $60 a day to test this product in the beginning stages. So with this, we basically have everything that we need to test this first product. Now, if you want to increase your chances of success, I recommend you make a second campaign called A CBO. This is essentially combining all three of those videos into one individual ad group. All this stuff might be flying over your head, but if you just follow me, click by click, it'll make sense in the end. If you look at these ones, they all have their own individual budget of $20. But on a CBO campaign, the whole campaign has its own budget and it distributes that money evenly across the different groups depending on which one is performing the best. So to set one of those up, we click right here on create, we go to conversions, we click on eye cream, we go to C-V-O-C-V-O number one, and then we check this box right here. And in this case you gotta put it at $50. So you click on continue. Um, same thing. Select your pixel, select conversions, and we're gonna go ahead and just name this number one, turn off the placements. Same thing as last time. Turn off both of these. Yep, yep, yep. We wanna make sure we have our locations on. We wanna make sure that we're doing our targeting right here, no interests. And again, scheduling it to start at midnight the following day. That is the key. And once we have that, we click on, okay, and we click on next. Now, the big difference here compared to the other one is that instead of having each video separately, we put them all inside of one group. So you go right here to click on smart, creative, and then you can upload each of your individual videos right here. So again, I only have one video, but just for the sake of this, we'll go ahead and just pick three so you can get the idea of what I'm trying to say. Let's just, for example, take this one, this one and this one. Even though these are different products, what it does is it runs all three of these videos on one different ad group and it tests them against each other and the AI determines which one is the best one and then spends the money accordingly. So this is a great way to actually scale and see which ad is the top performer. Again, we wanna add text, but in this case we can actually put multiple different texts.
So what did I have? I had, I used this every morning. This cream changed my life. I'm just putting anything. I want you to put a little bit more effort into these. But now we have three videos and three texts, and as you can see, it's gonna put nine different ads inside of this campaign. It's going to put the budget into the ones that's performing the best. These are the campaigns that I've been able to scale the most with, and they're the campaigns that allow for the most experimentation. And the last thing we're gonna do is we're gonna go back to that CBO campaign and we're gonna go ahead and duplicate this five times. The reason is because TikTok is weird, man, I don't know, like you could have multiple variations of the same exact thing, but one of them could perform 10 times better than the other one. So nothing changes in these groups. They're literally clones of the first one. But simply from having multiple versions of them, I found my success rate of products jumping up drastically. So if you set everything up properly, it should look just like this. You should have a A BO with three different groups having different videos inside of them at $20 a day. This campaign is gonna be able to clearly tell you which video is the top performer because you separated all of them. And we have a CBO, which combines all of the videos together with a couple different text options and it's gonna test them all up against each other, spending around $50 a day. So you're gonna be spending roughly a hundred dollars a day, maybe a little bit more on your first day of testing, but by the end of the day you're gonna be able to tell if it's working or not.
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