So next we're gonna add some essential apps that are gonna boost your conversion and your profit margin of your product test. So you already have Dsers you already have 17 you already have copy the next two apps we need to install are looks and vitals so looks is going to allow you to actually import reviews of your product directly from AliExpress. And this is really good because we're giving people the authentic reviews of the product and we're adding social proof to our website. So we get our customers to trust us much more. So it's really easy to do what you want to do is you want to go through and use looks for free and then you want to keep going through their whole sequence here. You can just answer this English brand color. We can pick a color. If you have a color in this case. We were using this kind of bluish here star color leave it on there yellow you can leave that as is for this change this to 70 days. Okay. I want you to make sure that changes to 70 days. Basically what this is is this Ascending customers and email asking them to review your product. You can do a little less than 70 days, but just extend it outwards because if it happens to them within seven days and they didn't receive their product. They're gonna be a little upset in this case. We give them a discount for submitting reviews. Don't worry about that too much continue. This is a referral system again. We don't need to worry about this for now. We're gonna disable that actually for now. And we're going to disable that as well. So boom now we want to go and we want to jump into the admin of looks and we want to click on this button right here import reviews. So what you're gonna do, I'm on Google Chrome. It doesn't matter which browser you're on. You don't want to take this button. You want to drag this to your bookmarks bar? All right. Now we want to go back and we want to pull up the product from AliExpress. So let me pull up my product sheet here and we're gonna go and pull up the Allie express link of the product. And then what we can do is all we have to do is pull up the product right here. And the product has 200 reviews. So we're gonna click on import to looks when click on a hundred reviews and click on our product right there. And we want to do four stars and up and it's gonna automatically translate the reviews to English. We really want to do the reviews with photos, but we'll go ahead and just do you can choose if you want to do only or not I like the ones with photos. So we'll go ahead and do that for now. We'll let it load inflated keeps everything in two months. We'll experience it import. So the mouse you want to just make sure that there's no reviews that are really bad or saying anything like crazy about the product. So in this case, there's really nothing bad people talk about the smell. This looks fine to me. Let's turn that one off. I'm going to the USA cool. Cool. Basically, we're just gonna go through and just accept all these reviews. We just want to make sure that there's none that are saying anything crazy but these reviews look really good. And honestly, I can't stress this enough one of the most important things that I look for when I'm testing a product is does the product actually work and in this case this thing looks pretty good. I kind of want to buy this and use it for myself as I travel all the time. I think this product is really cool and it has a lot of potential. I see you guys way too often testing these stupid snake oil products that are having no real use case. Whereas you have a product like this and this one is actually something that people are gonna be able to use so now we've imported the reviews for the product and you can see there immediately uploaded and now we have a star rating and we have these reviews but we only have 17 of them. So we're gonna go back to the page. We're gonna click import to looks once again and this time we're gonna do fetch most recent reviews and we're gonna do a hundred again. We just want to make sure we're not doing any duplicate ones. So if you A duplicate one you just want to get rid of it. But boom we're just gonna go through and accept pretty much all these except for the low Stars. It's okay. If they say four stars, it's more authentic anyways, and we're taking all the reviews and I'm just gonna go through and click all these and I'll come back in a second. Okay. So now we've pretty much successfully imported all of the reviews for the product and we'll go ahead and hit that refresh button. And now we have 77 reviews of our product we go ahead and we check this out on mobile. Boom. We got star ratings now our product is looking more legit than ever. We got a logo in there. We got clean images. We got a price point if you click this it takes you down to the image. We want to make sure there's no weird ones that pop up right away. So they're saying I'm going to the US I would comment on the return the order came quickly another hack that you guys can do that. I really recommend is actually going through and updating the first reviews. So maybe like the first like three to five reviews you go here and you manually create a review so you go we click write a review we click we love it four stars or five stars and then we actually go to the Amazon listing and we take one of the photos from there because really the same product. The only time you shouldn't do this is if you're doing it and it's like a completely different product something that people have customized but this is the Literal exact same product. So it's okay. We can just go ahead and copy this picture. I'm just hitting print screen on my computer. We can go ahead and hit file new. I'm using Photoshop. But again, you could use anything. There's even Photoshop Express. We'll use canva. We've been using canva the whole time. I'm just gonna tell you all the reality of it though. I use Photoshop all the time knowing how to use this tool is one of the big reasons why I've been able to succeed on Shopify because it's so useful. Like I just come in here and crop this image in two seconds and be done. So I really recommend y'all learn how to use that because that's that's really what I would have been. That's really what I would have did if I was not making this video but for you guys I got you we'll just go and do Creative Design custom size just do whatever 1000 by 1000 and then if I hit my Pace button, there's my picture right there. Just go ahead and zoom that bad boy in. Until the lady fills it up all the way. And then we can go ahead and crop it from there. Hold on. crop it and it's the same thing all that I'm doing is I'm just taking a picture from Amazon and cropping it. Ah boom done, then we scale her up a little bit. And now we have our picture for our review now we can go ahead and hit share and we can click download and we'll just save it right there and we'll save it as I got a folder for this little business here. So I just call it a review one. And then what we can do is we can take the photo and we can go and we can do upload like that and now we can take the actual review itself from there because again keeping my absolutely the exact same product. So we're not doing anything crazy wrong or nothing like that, Julie. See and then just put a random email. It doesn't matter and then the reason why I suggest to do this sometimes is that sometimes when you upload the reviews from AliExpress, they come out with some weird copy like this guy saying I'm going to the US item top. You know, sometimes the copy is weird excited to use it came very quickly parentheses when we take some of the reviews from Amazon, especially when we put them for the top. I would recommend you do it for the top four then it's clean English. It's nice photos. Usually Caucasian people. They're like the actual American Market looks like they're the ones using it it is better. So I would say do that at least for your top three top four reviews because those are really the only ones people gonna look at anyways, and that step one. We got the reviews plugged in now next. I want you to download this app right here. This app is called vitals. Basically what this app does let me close down some of this stuff. Basically what this app has is all the essential tools that you're gonna need to go ahead and optimize your conversion rate and to scale up your profit margins on a product. So that's gonna be upsell that's gonna be we're gonna look at it together. So the first thing that I always include is the sticky add to cart. So what the sticky add to cart is is add to cart button that follows you on the website when you're scrolling, so it pretty much already is enabled. I'm gonna give it a second to load before we try to look at it together. But now when we go when we look at the product, you don't see anything different right? But then when we scroll now you have the button right here to buy the product as you're scrolling. So to purchase you don't have to scroll all the way back up me personally. I like to have this thing at the top. I don't like it at the bottom. I think it looks better on the top. So make sure you change that to top. And I also don't think that we need the quantity selector, which is basically like how many of these do you want to buy? So that's up to you to decide some products. It makes way more sense to have the option for multiple in this case. We'll leave it but typically people are gonna buy one of these things. All right, that's the main thing that I like to add from there. If you go inside of here, there's all different types of stuff. One of the coolest things is visitor replays. So this is basically when people visit your website, you can actually see what they did and this is going to help you so much in the early stages of your business because it will give you understanding of what happens. Why do people come to my website and leave with the replays feature you can study their activity and see what happens. Maybe they came to the website and they were trying to click buy it now, but the button wasn't working or maybe they scrolled right here and then they left the website because there was too much text. Studying the replays is one of the best things you can do in the early stages of testing because it's gonna give you a clear idea on why your customers left the website. You don't really need much else. The sticky add to cart is really the essential thing that I like to add in the beginning. They also have one thing that I like is the accelerated checked out. This is going to allow you to skip the cart page. So in this case, we have two options we can go and we can go and just bring them to the cart and then we can upsell them other items or we can just straight up skip the cart page so I'll show you what that would be like you hit enable accelerator check out you go back to the page here. Click right here. and you click buy it now and it's gonna the website is still. Still updating but when an updates it's gonna take you directly from the page all the way to the checkout page. So it's still updating. But that's how that's gonna work. So it's an option that you can implement. The last thing that we need to do to fully optimize. This product page is add an upsell and there are two different types of upsells. I'm going to show you today in this video. The first one is going to be a volume discount essentially what this is is if you buy more than one you save extra money, this is really good for products where you expect customers to buy multiple of them the Sleep band for me was perfect for that because people will buy one and they would give it to their wife or they would give it to their girlfriend or their children whatever it was. It had almost 50% success rate of people buying multiple units now for this product, I think people will buy multiple, but there's actually another type of upsell that I think would work better for this product and that's gonna be a bundle a bundle essentially sells that product and another product together for a discounted price. We're gonna set up both discount options are both upsell options together, but I wanted to just show you the most popular two so that way you can make the choice. I have seen success with both of them. So it just depends on your product specifically. Let's start with the volume discount. So what has worked best for me is I go to volume discount and first you have to click enable upsell Builder and then you go through and you create volume discount. Now the first thing you need to do is you need to click on specific and select your product right there. After that, all you have to do is click this button and then you go to Discount details. Now this is where you can set the terms for your discount. You have to make sure to do the math that you can afford this discount but 10% you can almost always afford that so what has worked best for me is having three options there. So buy one zero percent off by two 10% by three and we can do 25% off discount because you're gonna make the money on the volume after that we can actually customize this the design and the style of this upsell. So if we go to volume tiers we have right here. It's visible. We have the text so you can leave it on the generic text or you can say get one for your travel partner as you can see. I already did this one time something that fits with your brand oftentimes, you're gonna convert much better because unique and it stands out you can change the text of this if you want you can change the background of this if you want. I'm not gonna mess with any of that. I don't think it's necessary. This is mid. This is little stuff. This is margin and and you don't need to change that at all. Now. This is the layout so this layout right here. I like it. I think it looks cool. But my biggest complaint is that we already have a add to cart button on our website. So it's gonna say add to cart and then it's gonna have this and say it again so it gets a little clustered I would go for the table option. I think it's the cleanest one. It's the simplest looking one and then we can click on this one. So this is gonna show them. Basically if you buy two they get 10 if they buy to get 20% off you can also do this by one and save I buy two and save this much by three and save this much. It's it's really just showing the exact dollar amount. So the only difference between this is either percentage amount or dollar amount and this one actually shows the individual price of each unit. So honestly, you can play around with these and see which one looks the best on your website in this case. I'm gonna go for the actual dollar amount. The user doesn't have to do any type of math and we can make the font. Maybe just a little bigger. Maybe about like 16 is 18 is fine. Yeah, and again you can change the text. If you want. I'm not gonna change the text. The next thing that they offer is actually doing this on the cart page since we just did The Accelerated checkout. We're not gonna have a cart page but we can go ahead and leave this on there. Anyways, this converts really well too. If you're bringing people to a cart page, they're gonna see that I can get one more and save this converts really well actually really like this one and this is on the thank you page. So basically after they make a purchase this gives them another opportunity to go ahead and buy that these typically work extremely well, but in this case, we're gonna skip it because we already have promoted the product now twice to them. So this is the volume discount. We're gonna go ahead and click save and we're gonna go ahead and refresh and we're gonna see what that actually looks like live on the website. It's gonna take a second to load, but it should work this first time. Let's see if it pops up and if not, we just have to let it load for a second. Oh, I didn't even publish it yet. You have to click publish and then click view on your store. And now we should have the discount appearing. Just give it a second. These updates don't always populate right away, but there it is right there. So now it says get one for your travel partner buy to save seven dollars buy three save twenty six dollars. And of course, if you don't like how it looks with the dollars amount you can go back into this tab right here and you can go back here and we can change it to be the percentage hit save and boom now we're gonna have the percentages once that updates. So this is one of my favorites and this is going to convert extremely well for you, especially if you have a product where it makes sense for people to buy multiple units. We'll check it out on mobile as well. On mobile, it looks really nice. And the best part is that they can click one of these and it takes them directly through the process of checking out. Okay, the other type of upsell that I like is a bundle. This is perfect. When you have two products that pair really well together. And in this case we have that and I'm going to show you right now, so to do that you want to go to product bundles and they have a couple different options. They have an option here where you can go ahead and put it on the actual page. I like this option, but I feel like it is a little bit cluttered. So I'm gonna show you and I'll turn it that has worked extremely well for me. So to do this. The first thing that you have to do is make sure that your accelerated check out is disabled. All right, so then we want to go back and we want to go to the product bundles and we want to create a new bundle. So we're gonna pick product a We're gonna hit select and then we're going to pick product. B and we're gonna hit select Now what we want to do is we want to continue go to details you can do 10. I would like 15% that typically is what works best for me and we want to have the bundle on the product page actually hidden so that way it doesn't pop on the product page. This is inside the cart page we can have that enabled but that's not really the one that I'm looking for the best one and the one that converts the best for me is this one so complete the travel bundle you get this product when you click add to cart. So when you click add to cart on the website like this, this thing is gonna pop up and it's gonna offer you this product right here. So you can write whatever text you would like. Typically I like to mention the fact that you're getting 10% off. So get 15% off you say get 15% off today only. And that's going to be really nice. You can also just say exclusive offer. These are two different options for you get 15% off. Our travel bundle and then this is going to be the product that you actually want. We'll go ahead and we'll leave this right here and then we'll go ahead and change it say by it now. Which changes button to be actually green like we like to do. and again this are just templates that you guys can work off of you can always customize it and make it your own but now we're gonna get that rid of that. We have this one right here. This is a post-purchase. So this is basically once they finish purchasing if they didn't buy the product already, we're gonna promote it to them at the end so you can say last chance to get 15% off on this Fair. All right, you can say offer only available on this page. Don't fix that type of right there. And now this is going to pop up on the thank you page. So in case you didn't purchase you're gonna have this right there and we want to make sure that it's visible boom. So now we have the cart page. We have the add to cart button pop up want to make sure to continue to review don't hit this button. And then we want to go ahead and make sure to put active and we want to put the bundle name. So we're gonna say pillow plus foot rest. I already put one so bundle. I just play bundle two and then hit save. Alright, so now that has been removed. And if I'm on the website and I click Buy It Now. I get offered the travel bundle, which is the flight footrest at a discount. We could fix these actual variants on another day, but then we can click buy it now and boom now our sale went from $35 to 46 dollars. That's an extra 12 dollars that were making per customer and this is the things that's going to make the difference when you're running ads and I guarantee you the same people that are gonna buy some pillow are going to buy the footrest to help them sleep better and now you can go through and you can check out and you can complete the process. The last minor optimization I would make is going back to the online store going back to the customization and then going to the cart page here. If you're gonna be using a cart page and just remove the featured collection because what tends to happen is that when people are on this page they say, oh look a mattress and then they click on the mattress and now they're on a whole another mission and they're looking at a whole another product. So So we want to make sure that we just keep them as streamlined as possible. And now if I refresh this you're gonna see that those extra products are gone and they can go through and they can complete their checkout from here. So that is pretty much a finished product page. And in the next video, we're gonna do one last final review of this store and we're gonna publish the store to go live. This is a product page that I'm pretty proud of from what we started with a couple a couple hours ago to seeing this finished product right here. This is one that would convert. I have very high conviction that this product page would convert and I think that this is a potential Big Time winning product. So hopefully you guys enjoyed and got some value out of this tutorial. There's any other questions make sure to ask the coaches in the group, but for now, I'll see you guys in the next video where we publish this store and finally go live.
