Welcome to Two Point of Tik tok Ads 101. This is going to be pretty much how to make TikTok ad creatives. Pretty simple process but will dive right in. So first we can do it is outsourcing ad view creation. This is a great method if you have the money for it. On average, it's going to cost between 50 to 100 per creative. But platforms like Bilio, fiverr viral ads, even bands off ads, there's tons of them. Just google one of these names and you can pretty much have your ads made for you. You get the product shipped to the company and they'll make as many ads you want. Again, highly recommend if you can afford it, but there are options if you can't and you want to make the ads yourself. But before we get into making the ads yourself and the last section in Creating Ads, I want to talk about competitive research which came into the Finding Winning product section a bit 10 of TikTok Ads 101. But competitive research also is going to apply to making ads. It will really apply to anything on your site. Specifically with making ads, you want to let the competition do the work for you. And I'm going to explain what I mean by that. You want to find competitors in your niche and look at the ads they're doing. Look at the ones with a lot of views on their page, the ones that are working, the ones that they're spark, adding right, they're paying money to get views on those organic posts. This is easy, easy indicators for you to say this is the ad that's doing well. Let me just model my ads around that. Instead of trying to imagine and think what's going to work now, unless you have some really good competitive advantage or you are knowledgeable in the space of ecommerce, as a beginner, you're probably not going to know what a good ad kind of looks like, the text placement, maybe sound, etc. And so you want to let the competition do the work for you. And it's super easy if you do heavy competitive research, find people in your niche and find their best performing ads. Again, paid ads buying will be a little bit easier to search their brand name. But even with just TikTok Organic and the app itself, you can search your competitors, find their highest viewed videos and model some good eyes off of that. A good tip too is the post that they have on their page with a lower like ratio. So maybe 100 to one or 200 to one like ratio, as in if they're getting a million views, they only get 10,000 likes. Those are the ones they likely ran ads to. And then the ones that maybe get a lot better of a like ratio, ten to 120 to one, getting 100,000 views and maybe 10,000 or 20,000 likes. That's going to give you a good idea on when an organic post has had an ad ran to it and again the ones with the heavyview counts, the low like ratios meaning that they don't have that many likes but they have a lot of views. That's when an ad was likely ran to that post and those are the ones you want to copy but of course copy them at your own liability and put your own twist on it as much as you can. 2.3. Making ads yourself on TikTok this is a great option for anyone who wants to save money and overall if you're a hustler this is honestly the best way to make content because you can really pump it out. Organic content and ads combo is a simple concept when you're making your own ads you want to do so on the TikTok app. That's what I recommend people. It's easiest, you can use TikTok text Tik tok sound and then you can use a platform like Snap Tick that's SN a P Tik.com to go ahead and download the video off your ticktok with no watermark. Doing this is going to allow you to do two things and kind of kill two birds with 1 st. On the one hand, you'll make ads for your business, you can make as many as you want and test them all. And on the other hand, you're posting them to TikTok, where they can get organic views and eventually drive people to your link in your Bio, which will go to your site. There's been many brands, I have five on the top of my head that have solely run off of organic reach and I've crushed. Although do know it isn't too easy to go viral on TikTok. It does take time, work and commitment and it is its own battle but we're not going to talk about that too much as we're talking about TikTok ads, not TikTok organic and that's pretty much it for two point out. I'll see you guys in three point now when it's time to run some ads.
