I'm gonna show you this ad that I created for this product, but before that, you need to understand the framework of a viral TikTok ad because otherwise you're just gonna watch my ad and just try to copy and paste it. And you're not gonna understand the fundamental information you need to know to make a viral ad. This game is not so much copy and paste other people's ads. It's understanding the foundation and then using our skillset to create something.
So the viral ad framework is a hook, a body, and a call to action. We're gonna break down each of these elements right now. The hook is the most important thing because on TikTok, people are scrolling rapidly. They're not trying to stop and watch any type of commercial. So our hook has to do a few things very successfully to capture their attention. We need a short and punchy hook that quickly addresses the problem. This is the hook for the video that I'm gonna show you guys in a second. And it basically says, "This cream removed my wrinkles and dark circles almost instantly at 54. This is my secret, this cream removed my wrinkles and dark circles almost instantly. I mean, just look at the difference this."
And I took my confidence back. So look at that. Look at that. Look closer. The wrinkles they're gone. It uses natural minerals to create a super thin layer that holds your skin tight. It's literally, and I lift in a tube. The reason why this works is because of a couple of things. It creates curiosity so it doesn't give it all away, okay? It calls out the customer and it makes a big claim. Creating curiosity is super important. We don't want to say everything. We're gonna give them a reason to stick around and watch. So in this case, this cream removed my wrinkles. What is the cream? Does it actually remove the wrinkles? I'm skeptical. Let me watch the video.
Then we're calling out the customer by showing the customer. So as you can see, it's an older woman here. This is gonna speak to that demographic very clearly. And then we make a big claim saying that it's gonna do this almost instantly. So it makes people say, "Uhuh, no it's not. Let me watch this and see what happens." We need to nail the hook. If you're struggling to figure out how to make a great hook, I just simply recommend spending more time on TikTok and watching more videos, but not scrolling like a bot, scrolling like a conscious person that's trying to learn about making viral videos and going and getting a video to pop off. This is going to teach you how to make a viral video faster than everything else. You already spend hours a day on social media, but you don't actually study the different elements and understand why videos are going viral. You're just being a bot and wasting your time.
The next thing we need is the body. The body is basically where we're explaining the products' benefits and how it actually works. And it's very important that we make this a unique solution. We need to make it feel like they can't go and get this thing at another store. They can only get this thing from us right now as they're watching this video. And the way that we do that, I'll show you in the example is unique to the product. But it's very important that you keep that in your mind as you're creating your ad. Another thing that we want to include in the body is that we wanna show customer reviews or reaction videos if possible. There's a lot of these on TikTok and you can use them in your ad. In the early days of testing, you're not gonna go to jail for it. This adds massive trust and it shows proof that it actually works. You just need to make sure that's actually the same product that you're promoting. And lastly, we don't want to drag it on too long. We don't want the body to be an hour long, excuse me a minute long. We want it to be quick. 10 seconds, 30 seconds max, strong hook, quick body that explains the benefits of the product. And then we go to the call to action.
So we want to give an irresistible offer with scarcity. Buy one, get one free ends tonight, 50% off today, only last day to get it in time for this. Something that makes them say, okay, I'm gonna stop what I'm doing right now and go and buy this thing because the deal is crazy. The ones that work best on TikTok usually is scarcity-based. So like you guys saw me selling the gift that was really based on this is your last chance to get this in time for Christmas. But I've also had huge success with buy one get one free because people love that offer since the beginning of time. If something's free, it's for me. People love free stuff and also let them know where to buy it. You could say, click the button below or get yours at x.com. You can actually do this in a creative way with a voiceover and I'm gonna show you that now.
But let's actually take a look at this ad so you can see how all these elements come together. I needed you to understand this framework before I showed you the ad, but now that you understand the framework, pay attention and identify these different things in the AT 54, this is my secret, this cream removed my wrinkles and dark circles almost instantly. I mean, just look at the difference. This and I took my confidence back. So look at that. Look at that. Look closer. The wrinkles, they're gone. It uses natural minerals to create a super thin layer that holds your skin tight. It's literally, and I lift in a tube and it can last up to 12 hours. Like look at the difference here. This is amazing. Alright, I need to do my other Eye. And it's buy one, get one free. Get your confidence back today. This ad hits all the points that I talked about in the last section. So you can see that we have a strong hook. Um, this is one of the hooks that I did at 54. This is my secret and that's a calling out the customer. It creates curiosity, it's making a claim. And then we have actually the solution. So this cream my wrinkles and then we get into the body. So this whole part right here is the hook. After that, we get into the body. So the body is showing the benefits. This is the before and after. This is a customer review of a woman using the product, having a good review. And then we also have the benefits of what it is and how it works. It uses natural minerals. It creates a thin layer that holds your skin tight. We're showing them the problem, we're showing them the solution. We're creating trust by showing somebody that has used this product successfully. And then we're explaining really the details of how the product works. Now, some products, they don't need all this. Some products we can get away with a much simpler approach. I'll show you two more ads that I created that were relatively successful and got a bunch of sales.
So this is a much simpler ad that I created because the product was much simpler. This is the first ad that I launched for the mom necklace. A we got to a couple hundred dollars a day and then I actually made my own ad with my mom that took the video to another level. But you'll watch this real quick and get an idea Side by side or miles apart, we're connected by heart. Wear this necklace and always remember that our unconditional love is forever. Like the connection of these two hearts that can't be undone no matter where we go, no matter what we do, you'll always have me and I'll always have you. Now the two ads that I showed you are incredibly different, but they follow the same fundamentals and that's why I showed you that first, what do we have here? A hook, a body, and a call to action. In this case, the hook was see somebody react. The body was showing the product and their call to action was the offer up there at the top. I'll show you guys one more ad that I was really proud of. Um, that did kind of good.
Alright, so this was first, um, um, cargo pants. And you'll see that I'm gonna turn the music off. You'll see that it has a strong hook. So these sweats literally saved my life. And really the hook is this girl and her showing her butt. Um, and then we say the benefit of using the product, which now is the body. So look at what it does to your butt. And then you have a review. This girl talking about how much she likes it, there's A lot more for me than the other ones. And, And then we have more benefits saying that it goes with everything. And then we have another review And they're giving away of re-gift with that reason. This is our offer, 50% off and one final call to action. All three of these ads are different, but they all fall the same principle. There's a hook, there's a body, and there is a call to action. It may be a little confusing for you guys in the beginning 'cause you're seeing all these different three types of styles of ads. But the best tip I can ever give you about how to create a successful ad is simply by taking your competitor and looking at what they're doing and trying to recreate it.
One-to-one, but just make it a little bit better. Honestly, if you're a beginner, to come up with brand new ad campaigns from scratch is really difficult. But that's why I say it's important for you guys to find products that are already going viral so we can study what's working for them. And from that we get an idea of how to craft our ad. So how did I actually create these videos? Well, really all I did was we'll go and look at the first one that I showed you guys. Really all that I did was I went on TikTok, okay? And I looked for footage of people using this product. So I think I put like anti or eye tightening cream. And then we see there's a bunch of videos. This is one of the ones that I use. This is another one I use right here. And what we want to do is we can find these videos and we go right here and we go to um, snap tick.com and then we click and we click download. And we can go ahead and download this video right here on this website.
And what I want you to do is find at least five videos, three to five videos that we can use as a foundation for our ad. And then again, if you're struggling to figure out how to write up your ad, just look at examples of ads that have already popped up. That's really what I did here for this. I don't have the competitor link right now that I didn't come up with this from scratch completely. I saw the competitor was doing something similar, but I just did it with my own clips that I found and I made it a little bit better. And that's why the first day that I launched this, I was able to get some sales right off the bat. So hopefully you get the gist here of what it is to make these ads. You study your competition, you find your top competitor that you want to replicate that's been trending recently. You understand the fundamentals hook body call to action. You spend more time on social just looking at different ads. So you can constantly get inspiration. And then you sit here, go to cap cut and you create your ad. Couple tricks worth noting, I did a text to speech. So what you can do is you can click right here on text and you can click default text, drag it right here. Um, and then we can type whatever text we want. So this is text to speech. Give it that TikTok effect by clicking that right there. And then you click on text to speech. You can pick from any of these voices. This is text to speech. And then now you have a voiceover of somebody reading your script for this product.
And I found that the videos perform a lot better if you add this than if you just put the text on screen. So another thing is that every video should have music. You can use copyrighted songs on TikTok ads. So put a song that is currently trending on TikTok and you will see better performance from doing that. And yeah, it's pretty straightforward guys. Again, the first time you go into cap cut, it's gonna be hard. You're gonna have no idea what you're doing. And this is not the click by click cap cut tutorial. You have to actually learn these things. But what I'm trying to teach you in this program is the fundamental marketing knowledge that you're not gonna get anywhere else. I'm teaching you what to look for in a product, the foundation of how to build your store, the foundation of what makes a great ad, and then you combine all those things and that's how you're gonna do to get that perfect storm that allows you to become successful.
The big takeaway honestly for this video is the framework is the example for the ad, but really locking in and understanding this. And now that you understand this, as you spend more time on social media, when you start to see videos and ads especially, you're gonna see this exact framework play out. So the sooner you can understand this the better. And I hope this video is helpful for you guys in creating viral ads. Once you do have your ad done, make sure you go and submit it to the coaches and you're gonna get that review on what you need to change before you get to launching.
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