First let's talk about how I went from this to this and then ultimately all the way to this nice clean branded store. This step is what I believe really establishes you as a brand taking this step will really certify you in the eyes of the customer as the top seller for the product and it's actually pretty simple. So back in the days that I was running this actual layout of the store. It was still on the same back end you guys already know that but it had a different domain it was Nouveau home or Nouveau house.co and we were really scaling the Sleep band at that time. I mean you guys seen the results before, you know, let's go around that time. This was probably September all the way up until the end of October, you know, we really started to see some traction with the product. So it was a no-brainer for me to go all in and you can see that we did that we sort of rebranded certain things on the back end and this was that time that we switched. So how did I switch the first thing that I did was I bought the Pain now the domain wasn't available for sleepband.com. There was the dot Co but I really wanted the.com. So I found this tool you guys might like this tool if you've never heard of it. Basically you can buy like whatever domain that you want. So they will do the research for you. Okay, they'll find you the domain and then what they do is that they'll actually buy the domain for you and then you make a payment you see right here. They have like a payment plan. So I was able to come up on the Sleep band domain which at the time was like five six thousand dollars. Whoever that was shout out to them. But anyways, I had to pay them that and I at the time I didn't want to use our cash for that. We were experiencing some of the Shopify holds that come as you scale. So I didn't want to use our cash for that. So I was able to put a a payment plan and you guys can do that too. So I recommend that if you want to Brand your store and the domain is kind of expensive you can always do a payment plan with these guys or another company. These aren't the only people that offer that service in terms of the logo. I mean, I went with a very simple and clean design. I just found some icon from the internet and I actually had a friend help me Design This I hadn't put the mask on there and do the little swoop and then we added some disease. It's a simple logo y'all but a simple logo is good a simple logo is rememberable think of FaZe Clan think of Nike right think of Apple like simple logos always win. So simple logo, I just looked up sleep font. And that's what I came up with. I made it in Photoshop really just Touches and this was the first transition that I did. So all I did was I basically redesigned the actual homepage and then I swapped out the domain now this brought some problems because you'll see around these times like where the sales would just drop to nothing like this. For example, this is like I changed the store and I changed the domain and then we got banned on Facebook because you can't have redirected links on your post. So make sure when you guys change the actual domain you go back and you change the link in your ad don't worry. It's not gonna kill your ad if your ad was already performing. Well, it will perform again. It might start off a little rocky. But I've done it. I'm a testament to this the ad will work again. Okay don't think that your curse or something if you change your name like the ad will work again, so don't be don't be too stressed about that. And yeah, I think we started with this. This is another impulse theme design. I used to have both sleep bands. Right here. This layout works. You know, this is very clean. Just headline. What is the product with images branded images? These are Photoshop. But you know now we have branded ones product testimonials email list simple y'all very simple stuff here. Nothing too crazy, right and then where we really took it to the next level and this this happened a little bit after this time period but I'd rather we just discuss it in this video. This is our page, right? This is the one that we pretty much rock out with for the last year or more and the way I did this one was I sent this design to an actual development team and they built it for me and I'm gonna show you guys that development team right now. They are called the landing page dude. They did a good job for me. I don't know if they're still active. I don't know what they're what they're up to these days, but they did a great job for me so I vouch for their service. You know, they did a good job. This is what I designed it took them about a week and a half and nobody can really copy this like they can but like this is a custom coded website. So now again think about the the user right when they land on our website, they're getting a unique experience and they have yet to see a website that look exactly like this. Whereas there are many websites that look like this. This is of easy template to copy. So I think you know rebranding getting the official.com domain and then ultimately redesigning. Our homepage was a major step to actually being able to scale this business and to any of you out there having a product that's getting some numbers. This only costs me like two thousand dollars 2500 dollars easy right off way worth it highly highly recommended. So that's pretty much it when it comes to branding the website. It's pretty simple process again, just make sure to change your links after you do this if you do this, and also keep this in mind make sure triple quadrup. 10x check this with an official lawyer. Make sure that the name that you are using for your product is not brand. I mean is not copyrighted is not patent. None of that like you want to be able to own the patent and copyright for your brand. You trust me you want that you need that it is it is important, especially if your goal is to sell the brand you can still sell it without that but the value of it increases exponentially if you have that so really really keep that in mind.
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