Alright, so I wanted to jump inside of one of my ad accounts to explain to you guys how the platform works and also to show you an example of what's really possible with this. So you can see that around the end of 2018, last year, I scaled a product on this ad account with spending $281,000 and return 723. Now, just so you know, it's not fake, I'll refresh and you can see that the stats are going to be exactly the same. And I don't really care to go so much in depth about how I did this for this video, but I just wanted to show you guys how this platform works. So as you can see, when it comes to the platform itself, it looks like there's a lot going on and it can kind of be overwhelming, but it's really simple. Basically, this is your campaigns tab and this is where you're going to be able to see all the products that you're launching. Now we'll switch over to an account with less products in it, so it's a little easier for you to understand, but I just wanted to show you guys what's possible with this stuff. So this is actually a fresh account that I'm doing a test on for Viral Vault. And you guys will be seeing the results of this ad as well. But you can see here we'll drag it out and this is a stove, a camping stove. And what we did was we made a campaign. So we clicked on Create and inside of that campaign we added some ad sets. And ad sets are basically audiences. They're groups of people that are potentially going to buy your product. So I'll show you an example. This right here is an audience on Facebook of 130,000,000 people that are interested in camping. So what Facebook allows you to do is use detailed targeting to narrow down groups of audiences based off what they're interested in. So what videos they're watching, what pages they like, what websites they visit. The Pixel captures all this data and we as the advertisers, get to benefit from it because we get access to it and it's super valuable. So after that, you can also see we also can target the locations that we want. So I have quite a mix of locations here. This is actually the ePacket country list and it basically just means the list of countries that have the fastest shipping times from China. So yeah, and you can also edit your placements. You can see we can target Facebook and Instagram. It's really cool. And while, if you're just seeing this for the first time, it might look like there's a lot going on, you can really get an understanding of this stuff quite fast. And the next layer is the ads. So this is the actual thing that the customer is going to see. This is what you're spending money on, this is what you're running traffic to. And this is an example of one of our ads that we launched. I'm actually working on this store with my brother, so I'll be sharing the results with you guys. And we actually took this from Viral Vault. So I'll let the ad play for a little bit. You can see it's pretty clean. It's a nice little set up. And yeah, this is a sample of what you're going to be creating with Facebook ads and with Viral Vault. And it's not that difficult for you to understand. So this is the platform that's pretty much everything you need to know. I'll share a couple more things that you might need to access. This right here is called page posts. Page Post is basically where you make the post for your page. Like if you need to create something like an ad, you could make it in here or you can make it inside of the Ads Manager. But I wanted to show you guys this also there's an audience tab. And this is super valuable because when you're capturing that pixel data, this is where it goes. This is where you use it at. And you can make audiences of people that have visited your website. You can make audience of people that purchase from your website and then you can even use that list of people. You can hand it over to Facebook. And Facebook is going to go out there and find millions of people that are exactly like those people on your list. That's what these audiences are right here. And I'm not going to go too in depth into that now. But I just wanted to tell you this stuff is amazing. They have an awesome technology here. The reason why Facebook is a crazy 100 billion dollar company isn't necessarily because they have cool social media, is because they have an awesome database of data and it allows marketers to really use their platform and that's where they make all their money. So that's pretty much everything for the Ads Manager platform. I think I've explained it all and I just wanted to show you guys what you can do with this. These are real numbers and you guys can do the same thing. So that's all for this video. In the next video we're going to be talking about actually setting up a campaign and building something and getting your first product launched. And it's actually easier than you think. So super excited for that one. And I'll see you all there.
