In this video, we're gonna be going over my simple and proven Facebook ads testing strategy. This is the exact same strategy that I used to find all the winning products in my career, including the sleep man, but I've slightly refined it and tailored it for the modern day so you guys can get the most out of this. Now, I want to start on this document here and break down some core principles before we actually jump into Facebook and set up a simple campaign here. The first thing is that you need to watch all videos in this module because I know you probably just went and skipped to this Facebook ad strategy and just hope to copy and paste this and make a bunch of money. But the truth is, every video within this Facebook ads module was meticulously placed there to give you the principles and the foundational knowledge that you need to know. The second thing is that you really need to watch the video ad creation module that I added very recently. This is going to teach you how to make a viral video ad. And the truth is, when it comes to seeing success on Facebook, knowing how to create a viral ad is the difference. A lot of people struggle to see results because they have no idea how to make a successful ad, and once you learn how to do this, that is the thing that's going to unlock scale. So you need to study the rest of the videos in this program, and you need to study the video ag creation module before even considering spending a dollar on Facebook. Otherwise, it's like taking a dollar outta your pocket, pulling out a lighter and just sparking it up and letting it go to flames. You need to understand the foundation so you don't end up burning a ton of money when you go to run ads because the last principle I want to get is that this game you have to pay to play. Okay? So there are free methods for getting sales with drop shipping, like organic TikTok, but trust me when I say that paid advertising is the best way to grow one of these businesses because you have control over the amount of impressions and clicks and people coming to your website so long as you continue to spend more money. Now, once you learn this skillset, it's literally the equivalent to unlocking a money printing machine because you can go out and you could sell products on your drop shipping store. You can go and start a agency with the skillset you have. You can use this to promote any type of product or any type of service. So it takes some money and it takes some experience to learn, but once you learn it, it will set you free for the long haul. Me knowing how to run paid ads is the reason why I've made millions of dollars on the internet today. Don't look at spending money on Facebook ads as wasting money or burning money. Look at it as you are learning this skillset and the only way to learn is to spend money. You can go and watch YouTube videos, you can go and study this course, but the only way you're really gonna learn how to do this is setting up a testing campaign, launching some ads, analyzing the Data, and then improving from there. You're not gonna be able to learn just from sitting on the sidelines, so you have to get in the game and it does cost money to get into the game. But with this strategy that I'm gonna share with you today, I'm gonna give you a method that is not super expensive to get the most out of every single product that you test. So here are some prerequisites that you need to have set up before opening up your first Facebook campaign. The first thing that you're going to need is your K P I calculator. Now, I'm gonna go ahead and put this link down below. I've mentioned it a couple times in this course. The K P I calculator is going to show you your numbers on your product, meaning how much can I spend for ad to cart? How much can I spend per customer? How much can I spend per link click? It's gonna give you targets to look at when you're analyzing the data of your Facebook ad campaigns. The next thing that you need to do is properly set up your columns on Facebook, because if you don't have the proper metrics, the next thing you need to do is properly set up your columns on Facebook, because if you don't have the right metrics displayed, you have no idea what you're looking at and it's not gonna be an accurate representation of your product was succeeding or not. I'm gonna go ahead and just make this super easy for you, and I'm gonna put a separate document below this video with the exact columns that you need to add to your Facebook account so that way you can just always reference that and it's way quicker than me showing you this live on a video. Okay? So this is really the most important one. What you need to maximize your chances of success with a product is three video ads for that product. Now, if you watched the video creation module, like I told you, one of the best pieces of game I gave you in there was to create your ad and then make two different variations where you change the hook, where you change the first three to five seconds. Because a lot of times that's going to be the biggest needle mover in terms of getting your campaign to succeed, is really dialing in the hook and the marketing message of the product. So with that being said, for every single product you test, you need at least three videos. If you can't do three videos for the product, you can do two. But come on, man, just just do the three videos. Why? Because as I told you before, the creative is nine times outta 10, the reason why your campaign ends up failing. So I see this far too often. People will find a product, they'll take one video, they'll run it on Facebook, oh, didn't work. So the product is a failure. I hate drop shipping. I quit forever. Well, your video probably just sucked, or the marketing message wasn't getting across to the audience and therefore nobody ended up buying. So you need to have at least three different variations of your ad, and I'm gonna show you exactly where to input those onto Facebook. So we'll get there in a sec. One last prerequisite I want to add, just because I Feel like some people would just skip straight to this video, it's just make sure your account is set up properly. So that means your pixel is set up, that means your ad account has all the information set up. That means you have your payment method set up. Just make sure your ad account is set up and ready to go. So once we have all of this, the last thing you need to do before spending a dime on advertising is get everything reviewed by the coaches. So the reason why I say this right, is that you are paying every single month for this service, okay? The whole reason why you're paying for this service is to get the feedback from me and from the coaches. So you need to be using that. So inside of the Discord community, in our final review section right here, people need to go. The last thing you need to do before spending a penny on advertising is get a review from our coaches because you're paying money for this service every single month, right? And you want to maximize the chances of success in this industry. So the number one thing you need to do is get feedback on your ad, on your product, on your landing page before you spend money on advertising so that you can maximize your chances of success. The people on my team are experts. I myself have been doing this for years, and you can share what you're doing inside of the community. If you look inside of our community, you can send your product pages, you could send your Facebook ad creatives, you could send everything to the coaches and get feedback on it before you spend a dollar on advertising. And every single weekend there's a phone call with me and you can share your stuff with me before you run ads. I'm telling you, this is just gonna maximize your chances of success and make sure you're not burning money on a garbage campaign. So once we have all of this, we are ready to go. Once you have your three video ads, once you've gotten a review from the coaches and they say everything looks a okay, once you have your sheet filled out, you are ready to launch your first ad campaign. And I'm about to tell you a secret right now. The strategy that I'm going to share with you is not revolutionary because the truth is you don't need a revolutionary strategy to make money on Facebook. The biggest thing that will allow you to succeed on Facebook is finding a product that people genuinely want, creating an offer that makes them interested in purchasing the product, and most importantly, developing a creative that hooks people and makes them interested in purchasing the product in that moment. That combination is what makes you successful, and I could summarize that into just becoming a better marketer. The actual strategy itself on Facebook is the most simplistic thing ever. And by the way, if you look at some of the biggest brands in the world, I've seen the ad accounts of million dollar a month spend accounts. They are all extremely simple because they focus on becoming a great marketer, making amazing creatives, and having a product that people actually want. If you have that, you could run the most simplest ads in the world and get it off the ground. So with that being said, the strategy is as follows.
