So now I want to talk about where the majority of people end up fumbling the bag and missing the opportunity on new products. Most people are able to get a product from zero to a couple sales a day, maybe $100 a day, but consistently struggle with taking that product to $500 a day, $1,000 a day and beyond. And I believe that the biggest reason for this is a lack of optimization. So this next couple of videos are going to be all about how you can squeeze the most out of every customer and every visitor on your website so that you can unlock the potential to scale. Because I promise you, this is the thing that will help you get there. The first step of optimization is actually understanding your numbers. If you don't understand your numbers, you're not going to be able to tell which areas are the most important for you to focus on and improve. I want to show you a framework that I created years ago that I still follow to this day that helps me understand where my biggest areas for improvement are. This is a real throwback right here, but I'm telling you guys, I still follow this framework to this day. It's not always about the newest or freshest method. It's about what has worked time and time again. And this will give you a simple idea of what to look at when reviewing your stats. So I call this the statistical analysis hierarchy. Basically, these are the most important things that I'm looking at when I am reviewing my product. First and foremost, we want to see profitable sales, right? But a lot of times we're starting testing our product and we're not getting the profitable sales. So if we're not seeing that, then we have to dig deeper. The next thing that I'm typically going to look at is the actual link click metrics, the CTR and the CPC. This gives me an understanding of is my creative and my product good or bad? If nobody is clicking on it at all, this is a problem. This means that my creative sucks or my product sucks or the combination of both of them. So this is usually the next place I'll look after I see that there are no profitable sales. After that, then we start to look at the actual video itself to dig even deeper. Like if we're getting no clicks at all, then I'm going to go ahead and check out the video average watch metrics and the CTR all and the CPC all. Basically, these metrics represent people's interaction with the video, not clicking on your website, just simply their interaction with the post with the video. And at the very end of it all, I'll look at the CPM, which I like to relate to the actual content audience match. I feel like if the product and the content relate to the target audience and people watch the video, they like the video, it goes at least like 10%, 20% watch time consistently. People are watching it. The CPM will be cheaper. But if you launch some garbage video ad to an audience that is not interested in that ad, well, guess what? They're not going to watch it. Your CPM is going to be through the roof and that's going to cause the whole foundation to crumble. So at the very bottom of the row is CPM and at the very top is the profitable sales. So make sure you guys really understand what all of these mean so that when you are reviewing your data, you can understand which areas you need to improve. And when I launched the Sleep Band, I noticed that the biggest area of improvement was with the creative. We looked at this in the previous video, so I'll keep it brief here. But if you guys see right here, we were seeing a one dollars and 62 cent cost per link click. But when I launched the new ads, it dropped to $0.93. So that's a big improvement. That means that we're now getting double the customers than we were before for the same amount of money. And that scales a long way. So in the next video, I want to talk to you guys about how I actually made my video ad and how it's way easier than you think. We're going to break down on each piece of the video and why it worked and what I would have done better if I had to do it again today. So I'll see you there.
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