Before you watch this video, make sure you watch the one before it, because in the previous video I shared some essential information that you need to know before launching ads. So Before you move forward, I need you to watch the video before this one. But if you already did that, get ready because I'm gonna go in on this video and launch a product on Facebook Live Step-by-step so you can see everything you need to do to test products successfully on Facebook. Let's get it. So inside of Facebook, you just wanna go ahead and click create and you want to go down to clicking on sales. We want to optimize everything for conversions. We don't wanna optimize for awareness or traffic or engagement. We wanna optimize everything for conversions. Why? Because that's what we want. If we tell Facebook we want to get engagement, or if we tell Facebook we want to get awareness, that's what they're gonna give us, which means they're gonna give us the cheapest, lowest quality audience that they can't, that's gonna go in common and like on our video, but have no buyer potential at all. Whereas when we put it focused on sales and conversions, Facebook is going to try to find the people that have already been proven to purchase products in the past and you're going to spend a little bit more for those people, but you're going to see a higher quality audience as a result. So we're gonna go ahead and click on sales and then click on, so you can name it, whatever I recommend you name it, the name of your product. So let's say product testing campaign. Um, so you can name it, whatever. Typically the way I would like to name it is what the actual name of the product. And then you could just go ahead and put testing. Another thing that I do like to do to narrow it down is put the locations that I'm going to be targeting. And in this case, we're going to be using the big four locations, so you can go ahead and put that as well. This is just a simple clean naming structure that allows you to easily go through your account and see what's going on because now you can see which product you tested, you can see that as a test campaign and you can see which countries you were targeting. So this is just what I like to name it as, and you could copy that or name it however you want. It doesn't really matter. So once you got the name in there, you don't really need to change any of these other settings. The only one that I want to actually mention to you is this one right here. Essentially what this is, is you pick a budget and it distributes it across all of the different assets within your campaign. You can do this if you'd like, but since many of you are on a lower budget, I'm going to give you a different strategy that I think is gonna be more suitable for you. My only problem with this on a low budget is if you can only spend 30 to $50 a day, this does not allow you to properly spread that out across multiple audiences. It's gonna spend $15 here, $4 here, and then $11 here. It it, it spreads it out too thin. So in the early stages on a low budget, it's almost better if we can put individual budgets per asset. And again, this is primarily for people that are on a lower budget. If you have a higher budget to play with, I do advise that you use that feature and you put it up on a little bit of a higher number, at least a hundred dollars. I wouldn't put it on anything less than a hundred dollars, but for the majority of you, this is what we're gonna be doing. So for naming the assets, I like to name them the exact targeting that I'm going to use and then the countries that I'm targeting. So first, let's scroll down and let's pick the actual targeting audience that we want to use. So one of the most common questions you guys ask me is about targeting, and I'm gonna give you the truth about it. The most broad audiences are typically always going to be the best ones. So let's say I was going to sell the product that we used in the hybrid store that we built. This one right here, the arrow pillow. If I was gonna sell this product, right, and my video ad was showing this product on a airplane, showing people using it on a flight, I'm gonna go on Facebook and I'm gonna look for people that are interested in airplanes and air travel. So we could go and lift up air travel, for example. So we see air travel, we see traveler, we see frequent travelers. I like frequent travelers because it's a humongous audience, right? And it's super broad and it's relevant to what we're going to be using. And then the most powerful tool that Facebook has in my opinion, is this suggestions tool. So you can click this and it's going to give you a bunch of targeting options that are relevant to your product. You know, we have business class air travel, which I actually think would be better than the frequent travelers because it is broad, but it targets exactly who we're looking for air travel. And the fact that it's business class means it's people that have a little bit of a higher budget to play with. So for the first audience, we're gonna go with that one for every single audience. By the way, we wanna make sure it has over 10 million size, like nothing less than 10 million size. I wouldn't put anything like that. The reason why is because Facebook performs much better if it has a broad audience to work with because it can test your ad across a bunch of different touchpoints and see which pockets of people are most interested in it. So then we want to change the locations and in this case, like I said, we're doing big four. So that's gonna be United States, United Kingdom, Canada, and US, Australia. So these are the big four countries that pretty much every Chinese supplier can ship to. And this allows you to get a slightly cheaper cost while still having a very high quality audience to play with. So we don't need to change too much else on this side unless we were selling a product that was specifically for men or for women. Like if I was selling makeup, I would want to go ahead and click on women, or if I was selling like a, a toolkit, I would go and focus primarily on men. We don't want to play around with the age at at all unless it's very specific to an age, but leave the age default and we don't want to do the advantage, uh, detail targeting at this stage of the, of the journey. We want to, we wanna have as much control as we can at this stage. You can also go ahead and change the language as well, but it's just a minor thing. It won't make a huge difference. Um, so that's basically it for the targeting. Um, and now we're gonna go through and finish building out this ad set. Something that's very important is that you need to set these ads up to launch the following day at 12:00 AM So the reason why is because it gives Facebook a full 24 hours to spend your budget. If I were to launch this right now, right now it's around 10:00 AM. If I were to launch this right now, it's gonna take a couple hours to get approved. It's gonna launch around two to 3:00 PM and then it's going to spend all my budget within the span of eight hours. And that's not good. We need to have this first amount of money distributed evenly across a 24 hour period. Now, as for your budget, at the lowest, at the absolute lowest, I would go for $10 a day. Okay? $10 a day is going to be a reasonable amount to give you some feedback and give you some data that you can look at and understand if your product is having any potential whatsoever. There's a video that follows this one that helps you understand the data of your campaign. So we'll skip that. You can watch all about the metrics and how everything works and that following video, but just understand that what happens is after you launch this test, you're gonna get a bunch of data back from Facebook and you need to understand how to analyze that at $10, you're going to be able to get the data that you need without breaking the bank. The only benefit of let's say doing a $20 budget or a $30 budget, the only benefit, and it's a big one in my opinion, is that you get data faster, you get feedback faster. So if I'm spending $20 in a day, I'm getting data twice as fast as you because I'm showing my ad to twice as many people as you. So I say if you're on a completely low budget, go $10 on this ad set, which means you're gonna spend $10 per day targeting this audience right here. And that's basically all that you need to know when it comes to the budget. Um, again, you can use more, but it's not like if I, if I put a hundred dollars on here, I'm gonna, I'm going to be more successful than the other guy. It's just I'm gonna get data back faster. That's not really how it works. It's not like whoever spends the most is gonna win in this early testing stage. Now this is a sample add account, so I don't have the pixel plugged in, but normally right here on Pixel, it would show the pixel that you have and you would pick your purchase conversion goal. So you would go in here and you would click that you are optimizing four purchase. It's very important, you wanna make sure you're optimizing four purchase, not add to card, not view content, not out for purchases. Okay? So make sure you have that set up as well. So now the last thing we'll do is we'll put the name of the adset and then we'll put the location. And now you have adset number one. So we're targeting business class people that are interested in air travel. We're spending $10 a day, we're launching this at midnight tomorrow, we're going for the big four and we're launching it on this audience that I just set. Now from this stage, the last thing that you need to do is adjust the placements. Now Facebook is smart, right? Like they know what they're doing, that's why they put all these AI tools to automatically, uh, spread out your ads across different platforms. But when you're spending barely any money, you need to have control. So as you see right here, Facebook is gonna push your ads to over 19 different placements. And if you're only spending 10 bucks, now you're talking about a dollar here, a dollar 50 here, $2 here. So how could you possibly get a good test if they're spreading it out across so many different variables? So we wanna remove some of these. We wanna remove the audience network, we wanna remove the messenger and we wanna leave Facebook and Instagram. Now we wanna remove the search results, we wanna remove the Instream videos and we really wanna remove the stories as well, the, the stories they work. But if you made the video in the way that I told you, it's not gonna really crush on a story because it's not optimized for a story. It's made as a square, not vertical. So really you need to just focus on the feeds in the, in the early stages of testing the feeds is where you're gonna be at, and more importantly the Facebook feed and the Instagram feed. That's what you're really trying to optimize for. So we can turn off a lot of this stuff because it's a video, it's not gonna pop up in here. The explorer page is good, the explorer home is good, the business explorer is good. Marketplace is also good. So these are what we want to have Facebook feed, Instagram feed, these ones right here. And now we just removed all these other placements. So now Facebook is really gonna optimize on those platforms and give us a much more accurate test. Okay? So we don't need to change anything else down here. You can only do iPhones or only do Androids. I've, I've tested a lot of this stuff. It doesn't make a big difference, guys. Again, these are such minor tweaks, but that's the essential setup for an ad set. Now this is where you will set up your ad. And for the sake of this video, I'm just going to use the ad that I used for sleep band, but we're going to want to do three different ads inside of here and I'm gonna show you how to do that. So first thing is we want to give it a name. So we can say add number one. Now, if you changed the hook of all three of these ads, put something that you can use to differentiate the different hooks, like maybe put a keyword in the air, put something that you can use so you know the difference. The next thing is that we need to do a Facebook page and an Instagram account. Now, I'm not gonna set this up right now because I'm not gonna launch this, but just make sure that you have this connected to a Facebook page and you have this connected to an Instagram account. It's important. You don't need to necessarily have the Instagram account because as long as you have a Facebook page, it'll pop up on Instagram. But if you have an Instagram account, people will go to the page and they will follow you. So if you make an Instagram account, just make sure that you actually upload pictures to that and make it look legit. Otherwise, just, just do a Facebook page. It's, it's easier. So we're wanna go ahead and put create add. We're gonna put manual upload, single image or video for these testing ads. And these are, these is not necessary multi advertiser ads. I would just go ahead and turn that off. And the video is already uploaded, but the way that you would upload it is you click on Add Media and you put ad video and then you just click upload right here. I already uploaded it. So we're just gonna go ahead and click next. Click next. And I'm gonna go ahead and put original, the one-to-one is just basically a different aspect ratio. So now if we click on preview, um, it's not gonna let me, it's not gonna let me preview it because I don't have a um, account plugged up to this. A Facebook page account set up to this, but it doesn't, it doesn't really matter. All that we need to do at this stage is fill in the ad copy, the headline and the description. So I'm just gonna go ahead and throw a Facebook page together just so you guys can see and watch this live. So there's no confusion on your end. So you can literally just go click create page and build your page right there. I recommend doing it before you do this so that way you can actually make the page look nice, put a cover photo, put a description, put all those things. But you can do it right here if you want to. And for the image, try to make sure you use an image that actually pops, like you can use your logo. Um, but really try to use an image that actually pops. In this case I have the logo, but I made it blue so it kind of pops in the background. If it would load, you could see that. And now we can go through and we can finish the creation of this. So if you guys go to the welcome manual that I provided you when you first joined the program, there is a, so if you guys go to this manual, there is a section inside of here that is all about Facebook ad copy. And it's very important that you learn this and study this because Facebook ad copy can make or break the success of your video no matter how good the video is. So the way I like to do Facebook ad copy, this is what's worked the best for me is we have a pitch, an elevator pitch for our product. So instantly improve your sleep quality with these sleep mask headphones. So we go ahead and plug that in. And what this does is this gives us a pitch for our product, right? And it gives the link for the product right there so they understand what it is and they get the link to the product right away. And then right below that we go and we do some key benefits of this product. The reason why I do it with, with this formatting though, as you can see, is that you're having the text and the link completely visible and then people are incentivized to click on scene more because they wanna know what else it says and then boom, there's more benefits of the product and then we finish it out with an offer for the product that is today only as easy as you can see is 50% off plus free shipping today. So this ad copy has worked extremely well for me. And as you can see on Instagram, it's very clean instantly and improve your sleep mass quality or instantly improve your sleep quality. Super clean. If you go to the Explorer, look, it looks clean. If you go to the video feeds, again, it looks clean. This is a format that has worked extremely well for the sleep Bend, this exact format, got millions of views, got over 10 million views on Facebook. So this has worked for me and I know for a fact it'll work for you. The next thing that you would need is a headline. So inside of the headline, essentially we want to just summarize what we said in the shortest way possible. So um, enjoy a deeper sleep. We put that and now as you can see, it's gonna pop up right there. It just waiting for us to put a link. So watch when I put this link in there now it will pop up and boom, now you have the headline for your product. Or you can even say enjoy a better night's sleep. We, the only rule up thumb is that we never wanted to go over into the second line. We wanna have it clean, um, on one line. So I'm just putting that for now. And the other little trick that I like to do that works really good is I go to get emoji.com and I go to Stars, um, and I get this yellow star right here and I go 1, 2, 3, 4, 5. You can basically just put it as five stars. I like how it looks with five stars. That's what I used to run every single time. Um, or you can just put over 5,000 sold and then you put another star. Basically this is like your, like the signature at the end of your paper. You know, it's just a nice way to tie the whole thing together. You can go without this as well. You could just go with just a headline and it still looks clean. The last thing that you need is a thumbnail. Now I see people all the time doing these crazy custom, weird edited thumbnails that look super scammy and fake. I don't recommend that you do that. What I recommend that you do is you go click on thumbnail and you click on manual and you look for a good frame from your video, a good frame from your video. So, um, the first frame of her is not bad, okay? But if we could find something where she's actually using the product, that's gonna be much better. So like, this one's pretty good. So if we go ahead and use this now I'm kind of like, what is that? What is on her head? And then I see what it says right here in the text, that's gonna be a lot better. So that's how you're gonna create your ads. That's basically what you need to do. Lastly, change this to actually say shop now. Oh, that's gonna be much cleaner than learn more. You can throw an emoji in here too. I like emojis. I think. I think they play out a lot cleaner. Um, so we're gonna go ahead and throw an emoji in here too. So boom, same sleep today. Boom. So now we're looking clean, right? We have our good ad, we have our host, we have our bad ribs. There's one other ad copy variation that has worked very well for me and it's the short and sweet elevator pitch. So this doesn't tell me everything about the product. This leaves me with some mystery. This will help you fall asleep in half the time. Okay, I'm thinking, what is this? What is it? So I want to go ahead and click and play and see what it's actually all about. So this is um, what has worked as well for me, but not as good as the other one. I think the other one just works better because people get convinced to buy the product much more because they've already read these benefits before they come to the website. So this is a good ad copy that you can try out. Um, I've had more success with the longer copy. So that's pretty much it for setting up your actual ad. Now all that you need to know next is how to duplicate this. And then the last things to do. So from here you can go ahead and you can hit quickly, duplicate, and then you can hit again quickly duplicate, and then we can go through it and we can change this to ad number two or we can change this to ad number three. And then one thing I wanna mention that's very important is that when we're testing stuff, right, we don't wanna test a bunch of different variables at the same time. So if I'm gonna test three different ads, I'm gonna do one of two things. I'm either gonna do the same video with different copy, right? So it's gonna be the same video three times, but each one has different copy. Or I'm going to do the same copy, but I'm gonna change each video. Those are gonna be the two options. I'm not gonna change the video and the copy at the same time because then how am I possibly gonna know which one is performing better? What I recommend is that you guys stick with one strong piece of copy and then you change the video three times. So how would you do that? Well, all you would do is go to your ad number two, click edit media, and then just click change video and then upload another video. And it's gonna keep all your other settings the exact same, but it's gonna replace it with that video. So now once you change all three of these ads, you're going to have an ad set running at $10 a day or whatever budget you selected, targeting three different ads that all show your product in a different way. And this is going to be a very powerful test of your product. So the last thing you need to do once this is all set up, this whole template right here is all set up. You wanna take this one right here and you wanna duplicate this one and you wanna do it at least four times. If you have a higher budget and you can afford to spend a hundred dollars a day, I would recommend doing it nine times. So you have 10 assets, which is 10 audiences running at $10 a day. I know it's a lot of tens, I know it's a lot of numbers, it's confusing. Um, but basically you want to go through here, click nine copies, okay? And then boom. Now we have 10 different audiences inside of here. And then we just, I mean we have 10 different assets inside of here. Sorry, I've been talking about Facebook for so long. We got 10 different audiences inside it. So now we have 10 different ad sets inside of here. And all we have to do, we don't have to touch the ads anymore, we don't have to touch the targeting. So now we have 10 different ad sets inside of here and all that we have to do is just change the audiences. We don't have to touch anything else because we already set up the template. So then we can go one by one and we can find more powerful targeting options for this product. So we can click on suggestions and see, um, what do we got, what do we got? Let's look up airlines or air travel, just pull that back up again. So air travel, transportation, this one's a little bit more broad than the other one, but it still works. And then we can take that and then we plug that in as the new title. So now we have two that are ready to go. Then we go to the next copy, we remove the word copy, we go when we find another audience. So we can say maybe like Delta Airlines that pops up, boom, Delta Airlines. And then we can click on suggestions and then boom, there's even more airlines that we can work off of. So you could do, um, a couple airlines together considering that it's kind of a small audience. So maybe we can do Delta, JetBlue and United, and I'll even throw Spirit in there. Spirit would actually be a good one because the product is for like Sleeping in Economy, not the sleep band. This product, just so we're on the same page here. So Spirit could actually be going with Rogers, put airlines combined. You get the point, right? You want to go through and you want to fill out all 10 of these with their own audience. Wanna make sure none of them have the same audience inside of them. But I'm telling you, this tool right here is powerful cuz it's gonna give you all these amazing, amazing audiences that you can work with. Frequent international travelers is also a really good one that you can play with it's huge audience. So go ahead and plug that in right there. And your goal is to go through and fill out all 10 of these. So you have 10 ad sets, each of them having their own individual audience and each of them having these three creatives that we created in the beginning. And that's going to give you a pretty decent testing structure for launching products. And it's not gonna break the bank. If you can't afford a hundred dollars a day at the minimum, I would do five audiences. So that's gonna be $50 a day, that's gonna be five ad sets at $10 a day. That's what I would do at the minimum. And if you can't afford that, go get a job, go get some money coming in, figure out a way to get some money because to learn Facebook ads or TikTok ads or any of these platforms, you need money. And it's so much easier when you have a little bit of a budget to play with because you're not so married to the dollar and you can really see this as a learning experience. So that's pretty much everything you need to know. Um, I'm gonna go ahead and close this real quick. That's pretty much everything you need to know, but this is how a testing campaign would look. So you have the campaign here, you have all of your different assets here. As you can see, I didn't fill them all in, but you get the point all running at $10 a day. And inside of each ad set you're going to have, it's a little cluttered, but you're going to have those three ads that you created inside of there. So it sounds complicated, but I promise you it's not. I've been doing this for many years. I, I I promise you it's not. And this strategy works and it will continue to work for a long time. What's most important is the creative, is the product and the principles that I share with you in the past. So thank you so much for watching me, made it all the way to the end. I know you're destined for some success. See you in the group, see you on the calls. I'm excited to see the sales you get from using this strategy.
