These four mistakes are the most common ones that I see that destroy people when they try to scale their business. I have experienced and went through each of these so I have learned how to handle them and I'm still learning how to handle them each day, but I have had the worst cases of all of these. So I've learned from these experiences. Let's talk about it. The first one is a bad agent, right so I can tell you guys a brief Horror Story. If you want to hear one. I had a agent for my General Store back in 2018, and I had a product that was flying off the shelves who's doing very well. And what happened was I found this agent that had sold me the dream that he was going to get my product at the highest quality with the fastest shipping custom packaging. He's gonna everything it was like the red carpet. I was really excited, you know, and this guy had a good respectable name in the industry. He's not around anymore, but I trusted him and I wired him. Thirty thousand dollars to start our first purchase, you know because we were ordering a bulk batch of inventory. We were making $10,000 a day. So we needed a lot and one week went by nothing two weeks went by nothing. He would reply to me but the products weren't showing up a month went by no product and I was like, okay what's going on? You're in China aren't you turns out this guy was just completely doing me dirty the products did arrive but it took forever firm to ship it took like two three months to get the product out. So I say all that to say a bad agent will destroy your business. There are so many vetted agents and companies that offer these Services out there. So just choose a reputable one like the ones that have already suggested to you. And if you can't get those cool find another one that is respected, but be careful the next thing is A bad team now. I feel like usually the bad team is the result of the leader. It's not always the result of the employee because you know, most people are very capable of doing anything but it's just the leader and the person in charge. So you have to be on point, you know, if you're having a team it's okay to pull back and let them put the work in but you can't just fully disappear like you can't be fully out of business you you have to still Work hard. If not harder than them. You still need to be showing up every day your team needs to see that you care about this, right but they're all there are also some bad eggs out there and what I mean by that is just people that are not all the way there mentally, you know, I've had to fire a couple people so far in this career of mine and it is a painful thing, but it's necessary. You've got to do it. Like I had the first girl that was working first sleep band. She was doing a good job on paper, right? She's telling me every day. Oh, everything's gravy. All is good. Everything's good. And then I go check Zen desk like two weeks later and there's like 500 tickets 400 tickets and I'm like, what are you doing? And I'm reading the text that she's sending in there like short and rude and I was like, yeah see you later. You're fired. So, you know don't fire somebody right away see if they're capable of doing a better job, but if they're consistently doing a bad job cut them get somebody else because there's a lot of good people out there. The next one is product quality. So obviously what a bad quality product you're gonna get bad reviews, you're not gonna have Word of Mouth you're gonna be getting charged backs and refunds is not really a good situation. There is nothing good about it. Even if you make a lot let's say you sell a garbage product right and you make a bunch of money you make a million dollars in two months off the product. You're gonna have to give back. 150 in tax first off then you're gonna have to give back 300 400 in refunds in chargebacks and then because half of your money was charged back you're gonna be banned from the payment processor. So it's over with the journey is over. So if you if your goal is to have like a hot like six month run and then just never be popping again. That's you know, that's the strategy. But otherwise you need to focus on the product quality and I really stress that in the last video. So I think it already got through to you guys and the last mistake that your boy has personally dealt with on a major level and I have learned from and you know, a lot of people don't really understand this but the cash flow is really the most important thing when you're scaling because it's a lot of money in and a lot of money out like you guys will see when you start to do $10,000 days and Beyond it's weird like, you know, you're gonna have a $50,000 deposit hit your account, but then are also going to have a $20,000 bill and another $15,000 bill from the agent, you know, so like it's a lot coming in and a lot coming out and if you're not really on top of that. One bad month if you blowing Cash and The Business not generating the cash back you're back to zero again. I have seen this happen to people even at the seven-figure level. So cash flow is very important and you know some tips I can give on that is really just hire a bookkeeper. It's it's not expensive and there are really cheap like online services. That'll do it. Personally. I like having somebody local do it, but there are online services that do it and you need a professional to do it. Like you can do it you're yourself every day, but you need a professional to do it. So Yeah, really stay on top of that and you'll be alright. So these are the most common scaling mistakes that I've dealt with that I've seen in the thousands of people that I worked with. These are what people deal with so don't do this stuff.
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