In this video, I'm gonna break. In this video, I'm gonna give you some Insider advice on how to select the best products inside of the viral Vault because just like product research in general not every product inside of our platform is a 10 out of 10 winner. I'm gonna go through we're gonna scroll through some of these products together and I'm gonna give you some advice on how to select the products that have the absolute most potential to succeed. Now, if you watch the product research Master Class A lot of the things I'm gonna share in this video are very similar, but I just want to give you a live example inside of our platform so you can kind of get inside of my mind and see how I would actually select products. So if we go to the trending product section, which I believe to be better than the untapped product section for beginners the reason why is because if a product is trending and it's already selling well, that means that we know that it's working and all we have to do is go in and capitalize off of that. If we go into the trending product section. There's a couple things that I really look for. Tell me if a product is good or not. Now first. I'm looking at our product score. I'm really trying to find stuff that is above six out of 10. So I'm gonna click on a couple of these right here. I will pick three different options. Okay, I really want to find stuff that also has a decent profit margin. So I want to find stuff that has a profit margin above 20 dollars ideally. So it's easier for me to run ads and after I have that I want to then go through and look at the actual competitors and see how the competitors are doing for me. That's one of the biggest things that I'm looking for. So we take a product like this. For example this product we can sell for around a hundred dollars. It cost us only $35 to fulfill which is an amazing. Margin. It's very unique. It's kind of cool. It's kind of trendy if we go to the competitors and we look at their ad click this right here. We can see that in around two months. They've racked up six million views on this video. They've built a whole page just selling this product and they're doing pretty good. It's something that looks like it's scaled and then dropped off a little bit. So they're not actively pushing this as hard as they once were maybe they are running into some problems with their supplier or whatnot, but they're doing a great job with selling this product and they're making good money off of this product. So this one looks pretty good to me. We'll decide together out of these ones that I selected which one I think is the best and then I'll give you some philosophy on why I think that one's the best. So this is an okay option. Let's move on to the next one. I click this one because that's always seven out of 10. Now. The thing about this product is that this is a water filter. I can go to Amazon. I can go to Publix which is our grocery store here and I can find something just like this and buy it in five minutes. So for me to buy a product like this a website that I've never heard of they have to do a very good job of marketing the product and presenting themselves as a real valid seller of the product. So if we go and look at the competitor, let's see what they've done here. Okay, so they're basically showing their tap and showing how disgusting it is and they're mentioning that it is. Making a huge difference to their skin. So they're mainly focusing I'm gonna say on women that are really going for skin care and beauty and they're using this product as something that's going to do a better job of skin care. So if you came in and said, hey, this is a water filter and this is going to give you clean water to drink that angle might not be as strong as what they've done with the skincare angle. So with that being said, this product itself is not insanely good but what they've done is the marketing angle which is insanely good. So if you're gonna go and compete against these guys, it's going to be pretty difficult. They've done a great job of marketing this product and for me personally, I probably wouldn't go for this product. If I was to go for it, I would go for it with a completely different marketing angle and it would probably be on the lines of drinking tap water is really bad for you and this makes it better but again, For that problem and that marketing angle people can just go and buy it from any other place that they've already shopped at so I would skip this one. The next one we have is the instant two-in-one hair straightener. So this product it cost us around $20 fulfill, which is pretty expensive for a brush. I think eventually we can get the price down but it's pretty expensive. The profit is going to be around $25 per unit. So if we go and look at the competitor, we're gonna see how well they're doing and they've posted this exactly a month ago and they got 32 million views in a month, which is pretty impressive in my opinion. I think that's very impressive. They posted again very recently within like two weeks ago. And again, they got 3.9 million views. So this is a product that's actually working really good right now and I like this one arguably the best out of out of the list that we've looked at so far. Let's keep it going the reason why I like it the best if you guys are curious is that it's a simple product. It's going extremely viral very recently and it's something that is so Mass Market that even if we went with the same marketing angle we can make that product work because it's targeted to any and all women. So I think this is a pretty cool product. Let's look at this one right here. This is a GPS tracker. It cost us $1 to purchase it which is really nice. And the profit is going to be amazing on this one because we can always sell people more than one. If we look at the competition this video right here got 1.5 million views and around two months. But the thing about a product like this is that you could Target it for people that have cars or you can change the angle and you could say hey, this is a product specifically for tracking your backpack when you travel or this is a product specifically for tracking your kid when he's going to school, right? There's different marketing angles for this and if we look at a product like the airpods for I mean the air tag, for example, that's something that has made Apple. I'm pretty sure billions of dollars. So it's validated that people want something like this. It's just finding the right marketing angle to make it work. So I do like this one. It might not be my favorite one, but I do like this one and if we look at the competitor, they're doing a really like low quality ad it's not that good and they're only targeting cars. So there is room here for you to do something unique and stand out and make this product work. And then the last one that we have is this Snap-on sling carrier. It's gonna cost around $6 to buy this product. And honestly, I think we could sell it for even more than $25. I could see this selling for $30 all day long and if we look at the competition. You can see that they've done around 840,000 views since November which is decent but it's not like mind-blowing and it really was a long time ago. So the product probably died off a little bit since then we can go and we can check on their account and see if they're still running ads for this product. Let's go to the ad Library. Parents are blown away. But so they are still actively running ads for this. In fact, they're running around 20 ads for this product, which means that it's still working which means that it can be a great product and it's proven that it's selling at this point in time. So based on these products that I've selected here. I think all of them have potential to get sales I would be comfortable with testing each and every one of these products but I think the ones that would do the absolute best would either be this one just because it's so unique and it's gone extremely viral and on a platform like tiktok. I think people would share this thing, you know would go really viral just organically or I would go for a product like this one because it does genuinely solve a problem and it's not really that expensive for people to purchase it and I think that is something that people would actually enjoy using so for me I would go for these two products and the primary reasons are like the ones that I've explained here that have great margins. They're going viral on social media recently and there's room for you to come in. And optimize the marketing now in the following module. I'm going to give you advice on how you can do that because remember our goal here is not to test a bunch of products to find a product that's working. Our goal is to find a product that is already working and test creatives on it so we can get a piece of that pie. That is the sauce and that is the approach that I've always taken that has worked for me. So hopefully just give you some perspective on how to identify products that have potential within the viral Vault. Of course, we do have our untapped section as well. But for beginners a lot of times you're going to be better off in our trending section, but don't be afraid to come in here and look for stuff because there are good products in here, too. You just want to look for those things that I mentioned to you already in this video. Okay, so hopefully this was helpful to you and I'll see you guys in the next video.
