Gem pages is my favorite landing page builder on Shopify, even though the designer can be a little bit clunky. It works very well and it has all the features that you need to really showcase your product in the unique way. So you guys already know we doing in this video man. We're gonna break down my jam page layout here. So this is what I'm running right now this this at this current moment. This is what I'm running so I'm gonna show you this and then also I'm going to show you this other variation that we used to run and we still run from time to time. This is definitely a much more simplified template. And then the older one that we used to run looks like this. This is the first gem Pages layout that I used to use as you can see. It's very similar to the one that we're running. Now. The only difference is that I used to run it with this bundle and I really would recommend that you guys try this setup right here. Basically, it's like a tiered bundle. So and when you click buy now it Scrolls you down. You down to here and then boom now you can see one sleep and to sleep around three sleep bands and then we really like frame it as the two is the best deal because realistically it is right like it's best deal for us. It's best deal for you. Everybody wins off the two right? So that's what we really use for the longest time. And then I did do a split test where we took this away. And the stats were interesting. So, you know, we were able to see us. Let me just show you so if we look at August to September versus October we'll go October to the end of the year. We're gonna go past this soon. I'll show you more don't worry, but you're gonna see just from that change alone. We were able to increase our average order value by six dollars and you know, you might not be looking at that like that to the crazy number, but guess what guys let's do 5,621 times six dollars. That one change added an extra 33,000 in Revenue, right? I'm not saying that is the only thing that allowed us to increase our aov but man that made a huge difference in the other product and setting up the bundle page really helped us out a lot in terms of scaling. It's right here in terms of scaling. It really helped us out a lot. So this is the first template but let's break down what I'm using today. The reason why I switched to this is because this is actually compliant with Google ads this stuff right here. I'm gonna close out that this right here is is like a gray area. So if you do plan on running Google ads, you gotta really talk with somebody before you run something like this, but at the time we weren't running Google we were just running Facebook. But anyways, this layout right here is fully compliant with all ad platforms and it performs so This actually boosted my conversion rate when we added this but let's break it down. So first off we have a review up here and I think it will be better if we could look at this at mobile. So let's do that. Most of our traffic is coming from mobile. So this is what our website looks like on the mobile view as you can see clean images. These were shot by my friend Pierre. Oh, my do is very talented photographer. And then, you know, we we have our free book offer. We'll talk about that a little bit more too. But we just have some images up top and then we have the price and the title of the product and also the reviews so this is just five stars. This is just image that I took from the internet, but when you click it, you're gonna see here that it links when I say link it Scrolls to so if we click on this, right? Scrolls us to the reviews. So a lot of people do that. I watch some of the videos of viewers on our site. That's what they do. Right? And then we have a benefit right away. The world's most comfortable headphones for sleeping guaranteed. That's a as more than a benefit. That's a claim that is our elevator pitch right when people ask me what about my business, that's what I tell them it is that's what I that's how I sell my product to people in real life too. So think of something like that for your brand and then we really transitioned the layout into this new style with the with the bundle option. This is what's working for us right now. But again, you know, you'd have to experiment with that for yourself. If you notice by the way, the price has changed that's business baby. If you look at Walmart, if you look at Target any of these other big companies, they're always testing offers. So don't be afraid to do that. The FCC is not going to crack down on you test offers test different things. This is what's working. Well for us now after that we have some payment logos. I'm not a big fan of like the badges at all. I think they look like garbage these days but something simple like this, you know, it is very good these icons. I'm pretty sure they're all built in. Yeah, they're all built in already too gem pages. So it's very convenient for me. And then this is just a basic text that says Shopify secured. I think I even took that out. Yeah, it's not even there anymore. all right, after that, we have a divider line and then we have just some these are again, this is very much like the elevator pitch of the product like describe your product in like three quick bullet points. It's a breathable and comfortable headband with ultra thin built-in speakers designed to help you sleep better. Right and if you look at really what we're saying, it's the same thing. One line clean benefit that describes your product Don't Let It Bleed over into two lines. Keep it nice and clean, you know nice and organizing. This is a good layout a lot of big brands use a similar layout to this too. You're gonna see like companies like gel Blaster and a bunch of other brands using a similar style to this. This is a common style now and it works. So then we talk about what's included in their package just people always like that dm'd us that and ask us that so there it is. And we also add this. So let's talk about this bonus free ebook, which you're ordered. This also was a conversion rate booster. So I asked my manager to write a little five page book and in that book give tips to sleep better. So if we go if we go to sleep then calm slash. There goes okay. Whoo. I forgot the name. All right. Yeah, so you'll see thanks for your purchase download your user manual FAQ, you know, this is just simple stuff guys, but when people is actually more than a five pages 13 pages so big shout out to her, but you know, if you guys see like these are just nice things that make people happier when they buy your products. So take the extra, you know step to do stuff like this. It doesn't have to be a book but you know think of something and then right away, we have a video review a lot of people really prefer the video. So this gets a lot of playthroughs a lot of people watch this so video review crucial and then I just paraphrased her review and put the five stars again and you know, Everything works. That's what's important. Like I have very high attention to detail on his site. Like everything is is very as clean as I could get it. That's what's important to me. Next up. We have some logos. This is another gray area thing. I mean, we haven't been featured on these Publications. But again, it's just sort of like a trust factor and if you do ever want to get featured in these, you know type of pages there are Services where you can pay and they'll do a buzzfeed. They'll do Elite Daily do travel but it really makes no difference. Nobody is really like looking for this stuff and trying to backtrack it unless they want to like expose you or something but these are just minor things and then this is my definition of a trust badge. Okay, and when I say trust bad you guys I'm talking about You probably already know but I don't know the demographic of who's buying this case study. So I just want to be clear like this type of stuff. Like we we don't want this on our website. This used to look cool back in the day, but like seriously do not put it on your website. Don't do it. Like you just don't do it but something like this is nice because now they trust us. Hey you try this out for 30 days and if you don't like it cool send it back refund. Painful for us if our product sucks, but also forces us to create the best product and makes our customers confident the purchase free shipping. You see the deal you see you see the expected time and we talk about our customers as well. We do have thousands of customers you guys, you know, it's not it's not cap. If we look at our orders here. You can see we we have almost 40,000 of them boys. Okay, so, you know what I'm saying? We got a lot of customers. Enjoy a deeper more come don't lie about this though. If you just starting your brand say hundreds or you know, say say don't lie though. Seriously, like try your best to be honest. But if you got it, if you got to stretch it a little bit, you know in the name of marketing. I ain't mad at you. All right. So this is the actual explainer of the product. We find that not a lot of people even get to reading this but the older crowd will read this so, you know, they're gonna read this is again three major benefits of why you want to use our product and then we really break down how the product works. Blocking external light listening to calming audio scientifically proven to instantly help you fall asleep. Okay, then we talk about why ours is good Ultra Soft breathable materials. You'll forget your even wearing it. This is all just copywriting guys like this all this is premium sound quality exceptional battery life high five speakers immersive audio experience. Charge as quickly you get what I'm saying? Right like copywriting calming sounds fall asleep in half the time. This is what our customers listening to not just built for sleep. If you notice it's very similar to to the benefits that I had on the original page the benefits don't change. You know, I just might have gotten a little better at copywriting and that three months time span and then I lastly end with like a darker like pain point. This is something I learned just from doing like webinars and that type of marketing. It's like build up the product build up the product and then show them what they're actual life is like like, you know, like right now if you're using this this is happening to you and listen this is gonna cause these problems in the future, right and our product is a solution. Oh, you still don't trust it. Well, here's a review. How did we get this review? This is one of the biggest YouTubers if you don't already know this guy does product reviews, right? That's what he does and he's he's pretty big, you know this if there's anybody to review your product you want this guy to review your product and totally shouted us out man. I could play our version of it, but I'd rather show his so check this out. Melting we didn't pay a dollar for this. By the way. This was free. This was a free hundred and fifty thousand views and I'm gonna talk more about that in another video about YouTube influencers, but the way that I was able to get this guy to promote our product and review our product for free was actually Just sending it to him. I found his address. I wrote a handwritten letter and I sent it to him and then two three months went by and boom this video got uploaded and somebody sent it to me and I was ecstatic this this really was good for us man. Like he talked very good about her products see how it works next stop bedtime the sleeping and now it fits over my ears perfectly. So after using it for a week, I'll say the battery lasts for a long time on the Sleep band and I actually realized that you can adjust the speakers which actually not only helped the place went around my ears, but I was able to get it and configuration where the module doesn't dig in my nose as much so once I got all that dialed in I actually like the Sleep band quite a bit. If you're looking for a blue tooth sleep mask I would say the Sleep band could be a good option to consider. You see what I'm saying? Like that's a big cosign and we just send them off the product. So that's pretty much the layout. There's not much else to it. We use the same exactly. I also to reviews at the bottom. Of course, of course, I'm using looks reviews for that and always try to put the Was at first at the top there's a way to automatically set that up. And then for the Sleep band Pro, it looks the exact same we did make some changes though. This is just experimentation. We put instead of the benefits like bullet point. We put icons and shorten the benefits but the layout is very similar, right? Like it's it's almost identical different girl different review. But again, it's it's very similar and look at this we get some good reviews baby. These are real customers, right? Like this is the third time I bought I keep buying them from like this is what I love and this is what I want for you guys. I want I want you guys to have happy customers. I want you guys to really build a brand like I want you to be able to asset right? And that's that's really what I've tried to do here. Have we done a perfect job? Hell no. We still have a bunch of bad reviews. We still have people that didn't love our product, but I would say the good significantly outweighs the bad and for that I'm proud so I'm gonna figure out Some type of way to give you guys this template. I don't know exactly how I'm gonna do that but I'm gonna figure out how to do it and you'll probably see it linked below it will be empty. Like you're not gonna see all this sleep band stuff, but it'll be easy enough for you to just fill in the blanks. So, you know this might over saturate the marketplace with this layout so my advice to you now after me putting all this out there would be to take the template and like really make it your own customize it figure out what you can do uniquely about it, but it can be a much better starting place for you than what I had. So that's pretty much it for this video. I'll see you guys in the next one.
.jpg)
.jpg)
.jpg)
.jpg)
