In this video. I'm going to explain how to create a viral Facebook ad by breaking down the ad that generated me over 1 million dollars and this ad took me less than a couple hours to create the ad that I'm talking about follows this formula right here and we're gonna break down each piece of it whilst reviewing this ad together. So stay tuned because this is going to be one of the most valuable videos in the entire program. Let's begin. The first thing I want to do is just let you know that inside of your welcome manual which I gave to at the beginning of this course. I've included this full layout and the link to the ad so you can go ahead and check it out for yourself. But the first thing I want to do is just go ahead and play this ad for you and then we'll break down each element of it and why I think it worked. if here So as you can see, this is an extremely clean and simple ad and this is not that difficult to recreate it. Might look kind of difficult but I promise you there is a method behind it and it's not going to be that challenging for you. What's important that you understand is what is happening in this video? What's important is that you understand the layout of why this video worked? Okay. It's not so much. Let's go ahead and copy and paste this video word for word. It's let's understand. The framework behind this video that allowed it to succeed. So the first element of this video is the hook which in advertising is going to be the most important part of people's attention being grabbed your goal when you're running ads is to capture the attention of your potential Customer because people are on social media not to buy stuff. They're on social media to look at videos and look at pictures and talk to their friends. So for you to get somebody to stop scrolling and watch your video, you have to catch their attention quickly very quickly. In fact in the first three seconds. This is your only opportunity to get them hooked to want to watch the rest of what you have to say. And if you miss this, which I see so many of you guys doing you've lost the customer you might have the best product in the world. It might have already been validated you might have spent weeks on your website, but You did a terrible hook and you lost the customer. So the hook of this video. The reason why I believe it worked is because we instantly show the solution that our product is going to provide. So right away, you see this product and you're kind of curious on what is it? And then you see what it's going to do. This will instantly fix your sleepless nights now sleepless nights are a problem that many people in the world are having so we did two things here very, well. We showed the product and we introduced the problem and solution now for your product. This is the first question you need to ask yourself in the process of creating an ad you need to ask yourself. Okay. What is the number one problem that this is solving and how can I dumb down or simplify my solution that I'm going to offer to the people? Notice I didn't say this is asleep headphone and it's going to help you fall asleep faster. I just literally said this will fix your sleepless nights and now it entices curiosity for them to say what is it? And how is it gonna help me sleep? So that is the hook of this video and all that are all that we're trying to do is State the elevator pitch the main benefit of our product and show it. And in this case the main benefit was that it's instantly going to help you fall asleep faster and another way that you can hook people and you'll see this a lot in the typical As Seen On TV commercials is that we can actually show the problem that this product is gonna solve and exaggerate it. So alternatively and I tried this for this brand alternatively I could have showed this woman tossing and turning in my bed couldn't sleep. She's rubbing her eyes can't sleep and then show the product. In cases where the problem is a very visual one that type of ad is going to perform extremely well because people visualize themselves having that problem. Okay. So in this case I did this approach but a slight variation you can make is showing the problem first and then showing the solution so we went straight for the solution here. But another way that I could have done it is showing the problem first. And in fact, this is a clip that shows the problem. So if I wanted to test a different hook, I could have very well put this in the beginning of the video because many people have a partner that snores at night and they can't sleep. So then boom you have the solution The crazy thing is that if I rearrange those two segments of the video now, I have two completely different videos that will have drastically different results and two videos that communicate to two different audiences. This one worked better because it communicates to a broader audience because it just mentions sleepless nights. Whereas the other one was talking about a partner snoring which is a little more Niche specific and not everybody sleeps with somebody at night not everybody has a partner that snores so that's why my first version worked better and hopefully that makes sense for you. I in this video want to explain the philosophy behind the viral ad as opposed to just giving you guys a copy and paste say this every video because if you can understand the framework Behind these videos, you're gonna become a machine and it's not gonna be difficult for you to make a viral ad no matter what software Is now the second element to a viral ad on Facebook is going to be the product intro essentially what you're going to do is introduce the product and provide an explanation of it. So as you saw previously I didn't explain what the product was but now at this stage of the video we introduced what the product is and what it does these sleep headphones block out noise and light notice that I keep it as concise as I possibly can. I don't try to write a lot of text. In fact, the challenge is trying to simplify and make your text more concise with every single edit that you make the less characters in the text. The more likely it is that people will actually read it because people have low attention spans and people are kind of stupid overall so want to make stuff like easy enough for a third grader to read like literally think like that when you're writing your ad copy think of it as like a third grader. Reading it like make it as simple as possible. So these sleep headphones block out noise and light this fully encapsulates what the product is going to do. It says that they are sleep headphones and it says that they block out noise and light. So now I know that they're headphones so they play music and I know they're gonna block out noise and Light. Now at 10 seconds in I am hooked. Why am I hooked? Because this is a problem that I had and this thing fixes my problem and then I understand now what the product is and now I just want to learn more. I just want to learn more about the product. Okay, and we also say that it helps you fall asleep faster and improve the quality of your sleep another. Explanation of the product essentially. So the whole beginning of your video is what's important? This is arguably 90% of the success on Facebook ads is nailing the intro portion of your video because if you don't do that, as I said before you're guaranteed to fail so you need to understand who is the person that's going to be buying this product. What is the problem that they have and how is this product going to solve it? And then we want to message or craft the messaging that gets that point across as good as possible. The next thing that we're going to do is explain the three main benefits of the product and this is going to be the bulk of your video. This is going to be 70% of your video now just want to emphasize this one last time. This doesn't matter. If you didn't get them here if they clicked off up here. They not listening to this. They don't give a crap. They're not gonna stick around so spend the majority of your time here spend the focus of your energy making sure that this is As possible, of course, we want the whole video to be good. But this is the most important part now as for the three main benefits what a lot of people do. Is they just put the features this has speakers built into a sleep mask this connects to your phone via Bluetooth technology. No, what we want to do is put the benefits of using this product. So one of the major benefits is that at night. It doesn't hurt your ears. It's not. Oh this has headphones built in it's that this is comfortable and this doesn't hurt your ears as opposed to some alternative Solutions. So the benefit is Comfortably and joy your favorite music podcast and sleep sounds the feature. Is headphones built in to the to the mask? Hopefully that makes sense because it's an extremely important deviation to understand and when you're selling your product you want to sell the benefits not the features. Let's look at another one and maybe able to help you understand better. So the next benefit that I discussed. Is that relaxing music is scientifically proven to improve sleep quality and relieve insomnia. I didn't say listen to listen to music every night in your bed. I said listening to music is proven to improve your sleep quality and relief insomnia, which there are many studies on that. I looked it up. I didn't pull that out of a hat. I looked it up and there was a bunch of studies on that. So I included that into my video now there is a little bit of psychology into this because I took some random footage from the internet of a doctor holding some data. I just pulled that off of YouTube and in the minds of people it adds Authority if they see doctors and and gloves and stuff like that, but that's why I included that and again, it makes them more interested in trying this our goal is to want them to try the product make them feel like oh my God, if I don't buy this right now, I have to I'm gonna regret it the next benefit that we talked about. Is that the blocks out 100% of light that is the feature. But the benefit of blocking light is that you can have deep sleep anywhere anytime so I could have said the mask will block a hundred percent of light feature. But what I said was it blocks out light for deep sleep anywhere benefit, there's a difference and the big benefit. Right there Darkness produces melatonin, which helps you sleep deeper and wake up refreshed. So as opposed to saying the mass blocks out a hundred percent of light why I said for deep sleep anywhere anytime Darkness produces melatonin, which helps you sleep deeper. Now this one is kind of a feature but I did include it because a lot of people would ask us does this work with Bluetooth? Does this work with my Android does this what so I wanted to include that because it's very common question, especially with the older demographic so we included that and The next phase of the video is pretty much just pushing people to buy your product. All right. So what I put here is a little testimonial showing three people with the Sleep band on their head. I put a five star image saying that we help thousands of people sleep better. And then lastly I honestly in hindsight I could have skipped this one right here. You deserve a great night sleep and just went straight into this one. So this is an offer now. What is the offer the offer is the thing that convinces them to click through and go to your website in this case. The offer was 50% off and free shipping. The reason why the offer is important is because it makes them go and buy from you as opposed to instantly going on Amazon and looking up sleep mask headphones. This is going to be the thing that pushes people over to purchase from you. You've hooked them you've educated them and now we sell them we sell them by showing other people with their Product which creates trust and we show them an offer that is irresistible 50% off and free shipping is a pretty enticing offer. That's something that's going to get a lot of people over the board to check it out and what we include in our copy, which I'll save for another video is that you can try it risk-free for 30 nights. You can't do that on Amazon. You can't do that with anybody else selling the product. So with those things combined we were able to consistently get people to come and purchase this product and this ad right here. I have made an absurd amount of money off of you see one ad ID right here. But there were so many ad IDs that I ran with this in total this ad got tens of millions of views. And that's just for this version of the product. We had another version of the product. They used the same exact layout. So this works. Okay, this framework works. I didn't come up with it. I didn't create it. I got it from studying the biggest brands on the internet. I got it from studying the biggest drop shipping stores on the internet and applying it to my own product. So this framework is exactly what I want you to be following when you are creating your Facebook ads now in the next video, I'm going to talk to you about how to create Facebook ads. There are two ways to do it. You can get it outsourced which for a lot of beginners is going to just be the more time efficient option or you can learn how to edit videos and create it yourself, which honestly is a superpower the reason why I was able to make so much money. Is because I know how to edit videos. So if you can just put your nose to the grindstone and learn how to edit you're going to say yourself far ahead of a lot of other drop shippers. So in the next video, I'll talk about kind of How To Source ads how you can create your own ads, but that's pretty much all for the ad framework. This is this is exactly what I've used. I've always used this and I if I was launching a store tomorrow, I would use this framework right here. So there's another video inside of the Facebook ads training. I'll show you guys right here. I think you guys must tap into this video. It's from Brandon our Facebook ads teacher who's done over 10 million dollars in sales and he breaks down his framework, which is quite similar than mine, but he goes a little deeper into the psychology behind all of it. Okay, so I'm pretty sure it's this video. Let me confirm real quick what you guys no, it's this. It's this one how to create viral Facebook ad videos this 40 minute video will turn you into a Master Level marketer. Okay. So with that being said, that's all for this video stay tuned for the next one and I'll see you guys there. Peace.
