Without a doubt having a custom one of one video ad is the best way to set yourself apart from your competitors and unlock a new level of scale for your product. Seriously taking the one day to make the custom video ad for my product unlocked a Year's worth of scale for my brand that video was the Catalyst to us getting our first consistent profitable daily numbers and it was scalable with the previous ad that I had just tested with that couldn't have been possible. So I seriously say that you guys need to consider this if you're having a product that is getting a couple sales a day make your own ad with your own footage and get the best shots possible. Now when I say this, I don't mean you need to have a professional camera crew and a rig and all these things. I mean that you need to follow a couple key principles to a great ad and I didn't come up with these principles. I've learned all this just from studying the biggest brands out there and following their recipe and turning it into my own unique creation. So what we're gonna Do today is break down these ads which were the first ads that popped off for the Sleep band. So you could see if we Spring Forward a little bit from the last time period this is about the time that the product first started getting 'cause it's a sales July through August and if you guys see just in this one campaign, we were actually running a lot of campaigns. But if we if we just look at this one campaign, which is the new ads you can see this is when the product finally started growing. I mean we were able to be around a 3X row as we had 13 dollar cost per purchase on hundreds of purchases and the CPC and the CTR were decent compared to the stats of the old ad like you saw in the last video. This is a huge Improvement. The actual ad itself though is not the most insane thing you've ever seen. It's actually a very simple ad but that's okay. That's sort of what we want. So I'll just go ahead and let this play all the way through no interruptions no skips, and then we'll break down each element of the ad. All right, let me pull it up. you Yeah, that's the ad and as you can see it's not the craziest ad you've ever seen but it was able to get to over 1.5 million views in the first like two to three months of us testing it which again really validated this product for me and gave me the confidence to go all in this minor optimization is what really took it to the next level. So the first thing that you're gonna see in the ad is actually a hook and this is non-negotiable no matter if you're selling a t-shirt or if you're selling a product like this, you need to have some type of hook in your ad. What I decided to do was the snoring angle because it had yet to be done on Facebook. And if you guys remember from earlier that was the exact situation that I had and that's where it clicked for me with this product. Like a lot of people deal with us snoring partner. That is like everyday occurrence. So we made this hat and in the hook, it goes like this. Like that is a relatable frame for a lot of people, you know, and then I try to use like certain terminology like keeping you up. Like that's painful like yeah, he is keeping me up all night. Like that's painful. You know what I mean? Then we talked about the actual benefit of the product instantly instead of saying this headband has built-in speakers. No, we say like these comfortable headphones. Oh those have headphones in them will help you fall asleep faster. That's the main thing so somebody keeping you up. This will help you fall asleep faster. It's very simple problem solution. But boom and I didn't have footage like this available online. There was no footage of the product like this on the internet. So the fact that I created this footage to create this scenario that allow me to market the product again is one of those things that really allowed me to take off with the product and this is applicable to almost every single product. Okay. So after that, I did some editing where I just put the music to come on went like I turned off the snoring and then I put the music on and then when she covered her eyes, I dropped the brightness just minor thing. I don't know if it made a difference but then we talk about the product introducing the Sleep band. It has built in ultra thin, you know, you know, you got to Market it by the way they are hella thin, you know, if you guys are gonna try to go out and copy this product. I don't recommend it what you're gonna be selling is a cheap knockoff from China at this point. My product is fully customized and we'll talk about that later. But yeah anyways. I feel like that ran on for a little too long could have changed like anyways and doubles as a light blocking mask to help you sleep deeper. So again light blocking mask instead of sleep mask and then sleep deeper another benefit. And then we bring another pain point because some people do already sleep, but they're airpods or their earbuds, but they're uncomfortable. You know, I mean, this is actually a major pain point that I ended up using in the future of growing this brand and I'll show you guys some of that stuff later on but yeah, Enjoy your favorite music. sound full Comfort Circle we could have done without this clip, but I think it's essential, you know for like Boomers, you know, they need to See people comment. Does this work with my phone? Come on, we show the washing things, you know, these were questions. You know, I can't with this stuff. These were questions that I saw on the Amazon listing for the product. So like can you wash it? Can you how's the battery like and then lastly just you know? very simple if I was gonna recreate this ad right now in this year, I would honestly include some type of review, you know, I would include some type of you know, 10 second 15 second. Oh, yeah, I love to sleep man. I use it every day type thing, you know. I had to make sure my camera still recording number one man crew over here. Okay. Another area that I think I might have improved a little bit is the ad copy but at the same time it performed very well. So, you know, I think this style of AD copy is good, but I would have maybe reworded certain things like I might have come up with something else and I did I mean I've tested so many copies for this so it's not like I just did this and went to sleep like no, I've tested hundreds and hundreds over this last few years. But yeah, so we ran that and then all while I was running that I was doing more split tests just to try different thumbnails, which I personally liked this thumbnail a lot better. And as you can see like the majority of people did as well. It had like a 1.49 compared to a point nine five, but also I spent a lot more money on this one up here. But anyways, yeah, I had this ad working and I had this ad working. So ultimately what I decided to do was I just ran them both alongside each other you can see there they're scattered around here. To them and that's sort of a common theme over the years of running this brand as I never really relied on just one main creative. We always had at least two or three running at a time excluding the retargeting stuff. That's totally separate. So I think that really helped us too because they might have seen the first ad but then they see the other AD and if you guys look right this other AD actually explains the product better. So this ad overall I think has generated us more Revenue profitably. So this ad copy format is really good as well fall asleep faster. Enjoy deeper sleep way better headline, by the way than the other one meet the Sleep band. It's built with noise canceling speakers. I would have probably said like thin noise canceling speakers or something like that breathable materials 10 hours battery life, but this is a good ad copy. This is a very Standard ad copy format that I think could work for almost any product but the short one outperformed it pretty consistently. So, you know, I ran both the whole time but the short one really really popped off. So take that information. However you want but yeah, that's really the difference that happened from me creating my own custom video and that's sort of the framework that I follow when creating my own custom video now am I saying it's the world's best ad or I'm the best copy writer. No, I learned all this stuff from studying the biggest brands and that would be my homework for you after watching this video go find an e-commerce brand that you really like if you want some inspiration check out like Snow teeth whitening or belangea right or glamnetic and go look at their ads and you'll see they're all very user-generated content very clean, very simple ads similar to ones that you saw here. So go study some more big Brands and if you got a product that's making some sales order the damn product and make a video ad come on. What are we doing over here come On. Alright, also, I'll see you in the next video.
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