All right, congratulations. If you've been following the training up into this point, you should have selected your first product that you want to test built out your hybrid store finish your first product page and got everything reviewed by the coaches. If you did that you are well on your way to getting your first sale and getting this business off of the ground. What we're going to be talking about in this module is actually creating your ads which are the things that are going to bring customers to your website and start finally making you some money, but the first thing you need to do before you start creating ads is watch this video because we're going to discuss selecting your path when it comes to drop shipping and advertising your store. There are three main paths that you can go on and they are tailored for Unique situations. So if you pick the wrong one, you're going to potentially set yourself up for failure. So I'm gonna break down each of these paths and tell you which one I think is best for you depending on your situation of this crash course. Three paths that we recommend are Facebook ads tiktok ads and tiktok organic now all three of these work extremely well, but they're all best for people and different situations. So let's break down each of them individually. And the first one I want to talk about is Facebook ad now in my career Facebook ads have been the thing that I have made the majority of my money with they are what I started with back in 2017 and I still believe till this day Facebook ads are the most scalable and consistent strategy for getting customers and building your e-commerce business. But in 2023 for new drop shippers Facebook comes with pretty massive drawbacks, let me explain in the last couple years Facebook has gotten more strict than ever when it comes to drop shipping and they are Banning dropshippers left. And right essentially if you're account is banned on Facebook. It's extremely difficult for you to get it back. They do not give you Any type of good support and they make you do the runaround just to get a message back from them. So once your account is banned from Facebook, it's pretty difficult to keep going on that Journey. Now, if you do Facebook ads, this is something that will happen and there are ways around it, but it has become more difficult for new drop shippers to use Facebook ads than it ever has been before because of this reason now avoiding getting banned on Facebook is relatively simple so long as you follow their policies. So for example, one of the most common ways people test products and what we teach you guys in this training is to find footage from the internet compilate into a video and then launch that video as an ad and this still works to this day but Facebook is more strict than ever and cracking down on accounts that are doing this and shutting them down for good Facebook also is extremely strict about certain terms and certain types of products that you sell such as Beauty and health related product which are some of the best type of products that you can sell. But if you All their policies and make content that's in line with them you have access to one of the best tools out there, which is Facebook ads. And again that is where I've made the majority of my money. So who are Facebook ads best for I think Facebook ads are going to be best for somebody with a bigger budget of over two thousand dollars because it has been trickier than ever to test on Facebook. You can expect to spend a good amount of money until you find a product that actually sticks. So if your budget is around 1500 dollars to $2,000 plus I would recommend getting into Facebook ads because that's what I've been successful with. The reason why I say you need a higher budget is because you're going to very likely need to invest in content you can use the videos that we used inside of viral Vault and provide for you for testing. But once you find a product that's gonna start getting some sales you need to reinvest into getting a custom video ad as soon as possible and I know this all might sound confusing but you're gonna fully understand by the end of this. Module so path number one is Facebook ads, which is what I've had the majority of My Success with but I would not recommend Facebook ads if you're starting with a budget of less than $1,000. Now if you're in that range of a hundred to $1,000 starting budget, I would recommend path number two, which is tiktok. ADS tiktok ads are much less consistent than Facebook ads, but they are much better for testing new Drop Shipping products than Facebook by a long shot because it's cheaper to get views and Impressions on tiktok than it is on Facebook. Therefore your money goes a little bit further and validating the potential of products the name of the game when it comes to tiktok ads is content and to succeed with tiktok ads. You have to understand what a viral tiktok looks like. So to my older audience that's joining viral Vault if you've never used tiktok, and then you go out there and try to create an ad for this platform. You're going to have a little bit of Difficult time so if this is the path that you want to go down it's important that you get familiar with the app you get familiar with the meta and the types of videos that are catching traction on that platform and just get an idea of what a viral tiktok video looks like before you begin on this path. You'll typically see that people that are younger like under 30 years old under 20 years old are the ones that go and Crush tiktok because they spend so much time on it and they have an understanding of what a viral video is their brain is like cycling through all these random sounds and memes and different Trends. They're seeing on a daily basis. So then they can come they can apply those to products and see results much faster than some people that have never used the platform the last benefit of tiktok ads as opposed to the third path. Is that once you find a product that's working to get more sales. All you have to do is spend more money. You can turn up the budget of your ads you can launch your ad to more audiences and once you have that You are basically owning a money printer that you can scale for a good amount of time. Now the success of your ads are not going to last as long as they would on Facebook. For example, I was able to scale one viral video add on Facebook for over a year. Whereas tiktok ads pop up do very well and then die within like a 30 day time span. But once that ad is hitting you can crank up the budget and you can print money for a good amount of time and then you can use that money to reinvest back into your business create more ads and then create a machine of content that is pumping out viral videos for you at scale. That is the play for tiktok ads and that is going to be what I recommend for path number two. So in short if you are somebody that has understanding of the tiktok platform you have at least a couple hundred dollars, ideally a thousand dollars to experiment I recommend tiktok ads for testing products without a doubt last path is going to be the best one for people who have a bunch of time on their hands, but do not have a lot Of money to invest in this business. This path is tiktok organic marketing essentially with this you are creating videos on tiktok and uploading them for free to the platform. Your goal is to have one or two or 10 of these videos pop off which will drive traffic to your website and bring you sales without spending a dime. This is especially powerful for my younger members in this community. The ones that are in school that don't have a bunch of money, but just understand tiktok like crazy. You guys can find products that are already working order that product on Amazon and then literally post videos every single day of your product until one goes viral some of our top students in our community got started with this method and have scaled to over six figures a month just with this method. So this path is going to be the best for you. If you have a lot of time on your hands, you have an understanding of the tiktok platform and you're ready to put the work in the major downside to this. Method is that you have to constantly be churning out content to make money. But where it gets good is that once you have a video that pops off you can use that money to reinvest to more content to running advertising and scale your business. So for all of you guys out there with a lower budget of less than $500 starting out with tiktok. Organic is going to be your best approach because it's going to do a couple things. It's going to teach you the ropes of creating viral content and it's going to allow you to make money that you can use to reinvest into your business for the long term. So now that you understand the three paths, it's very important that you choose one and stick with it because the number one reason why new drop shippers fail and today they try to do all three of these things at the same time. They try to learn how to do Facebook learn how to do take talk and do tiktok organic at the same exact time. And I promise you this is just going to make the game way harder and you're never going to succeed. It's like trying to chase three rabbits at Same time one of them ran over here one of them ran over there and one's all the way over there. None of them are going to be caught and you're gonna be running around aimlessly with your head cut off trying to figure all this out pick one path and go deep onto that and study that and experiment with that until you make it work. I do not recommend. You try to do multiple paths at once. Otherwise, you're going to waste a ton of time money energy and it's just going to be much more frustrating. We have coaches specializing in each of these. So I want you to get familiar with the coach get familiar with the community around that and really go all in bro. I mean by all in I mean go through our crash course on that specific path go on YouTube look at other people that are doing that past successfully like there are a ton of them in each of these three paths and study this game as much as you can and then jump in head first and learn from yourself through trial and error through execution. This is the way to success with e-commerce. So now you Stand the three main paths to advertising your store take some time now 30 minutes to an hour and just sit on this and figure out which path you want to go down. Maybe you already know which one that is, but if you don't feel free to go to the community, let them know your situation and maybe somebody can guide you in the right direction of which path you should choose with that being said in the next videos. I'm gonna teach you how to actually create a viral ad which is essential before you actually move on to the next stage of running Those ads. So, hopefully you enjoyed this video. Good luck to you and your path selection. I'll see you in the next one.
