So in part two, we're going to be diving more in depth on organic and how to actually go viral. So in part one, we talked about product research, how to find good untapped products, how to find products, and honestly, the tip of the iceberg when getting into organic. So in part two, we're going to be climbing down the ice iceberg and really diving into the meats on how to go viral. So what we'll be going over in part two, the three pillars of going viral. How to properly structure your videos, the importance of a hook in a video, what to do when you are going viral, and how to capitalize it and drive conversions. Realizing the current state of TikTok and once again make TikTok not ads. And that last bullet is going to make you millions of dollars if you listen to it. So the three pillars of going viral. Number one is controversy. And if you don't know what controversy is, this is obviously something that will throw your day off a little bit, make you think, wait, what was that? Now, this one is a major key in going viral. And this is the one that I use a lot to go viral. So the reason this works so well is because it is out of the norm. So it throws people off their radar. So when people are just scrolling the for you page and see something that sticks out to them, such as a controversial topic, controversial statement, or a controversial visual, they're going to be like, hold up, what was that? And obviously, it's going to lead to watching, which leads to a more engagement or a watch. Time to push your video out to go viral. But what is controversy? Let's take a look at some examples. I actually got an offer from Apple for $5 million for the design. But I turned it down immediately because I know what this is worth. Bro. Let's watch one more time. I actually got an offer from Apple for $5 million for the design, but I turned it down immediately because I know what this is worth. Bro okay, so obviously in this video, there are many things that are controversial, the first one being the sound. So this audio says, so I got an offer from Apple of $5 million for the design. Now, that's obviously controversial in itself. If I hear that, I'm going to stop. I'm going to watch. I'm like, hold up. How are you going to offer from Apple for $5 million, and what is it that he has? And obviously, this guy is a drop shipper and his product was a little spray thing that cleaned your phone. So this is one example of controversial video. Let's take a look at some more. And this is barely controversial. This is like the top of the iceberg with controversial videos. My dad's wife wanted me to test these special chocolates. I guess it's supposed to help exam. Let's see if it actually works. It got a little weird. Okay, so obviously in that video, that was just a whole tongue twist in itself. Controversial, what did I just watch? Kind of video. And obviously this is promoting the company called Tabs. Shoutout to Oliver. He owns Tabs. And this is actually my video, funny enough. First off, we start off with the hook. So my dad's wife wanted me to test these special people are going to be like, my dad's wife, let me think about that. Oh, that's his mom, that's his stepmom. That obviously drives more engagement in the comments. And as we take a look here, the top comment is, wait, your dad's wife 420 likes. So obviously that was the reason that so obviously that's an example of controversy in this video. My dad's wife wanted me to test these special chocolates. That sounds sus. People are going to be like, hold up, let me keep watching this, see what happens. My dad's wife wanted me to test these special chocolates. I guess it's supposed to help me in bed. People are like, hold up, you just said his dad's wife. It's going to help him in bed. What is this dude talking about? Let's see if it actually works. It got a little weird. So as you can see, the ending was the weirdest part, the most controversial part. That's obviously a hairless cat. You see the bra, you see the underwear. It looks like they had some fun, obviously. So when you see this video, you're going to be like, what did I just watch? And you're going to want to watch it again. You're going to go to the comments, you're going to see, what did I just watch? So obviously, this is a very controversial video. And obviously this performed very well. 839,000 likes, almost 7 million likes, I think around 7.4 million views. That's just that. So let's take a look at another controversial video. I can't. So this video was obviously a winning video. The dude got 437,000 likes. The video was controversial. It had a great hook. And yeah, this dude is literally taking samples of cologne, but putting it into his own cologne bottle. And obviously it says, pause, you never pay for perfume. So people are going to be like, hold up, how can I never pay for perfume again? And obviously this dude comes in, he put his little spray bottle, obviously a drop shipper, and he shows off his product now. So the fourth and final video we're going to look at for our controversial examples. Let's take a look. So obviously, guys, that video was really weird. And that's the key to controversy. Weirdness. As you see tag someone who doesn't have a TV in their room, this dude is showing some random boss holding in his hand. No one knows what it is. He obviously shows it's a projector. And then let's take a look at the ending. Okay, so it's obviously Shrek and he's doing some weird stuff. And this video popped off for 54,000 likes. Obviously, the controversial ending drove a lot of comments. Let's just take a look. The last clip. I love shrek. Can I get one for free? Yeah. So, as you can see, this is a weird video. Controversial, went viral. So that's it for the controversial videos. So, as you guys see, controversy works very well on TikTok. Having weird stuff in your video, having things that make people want to comment, make people want to keep watching, boost engagement and boost the overall algorithm. So, as you can see, when you see something weird on the For You page, you're going to want to comment. Watch, share, like what I just watched. Show your friends. And that's one key to going viral. That's one pillar to going viral. So the second pillar of going viral is eye catching. So my favorite kind of products are eye catching products. So these are what I like to call scroll stoppers. You want people to think when seeing your product, oh, shoot, that's a fire product I needed. These are also very high leverage products because by just showing them, you can go viral. And I highly recommend this for beginners. And when I say high leverage, I'm pretty much meaning that you can show the product and it will go viral itself. So that can either be a really cool, like, lighter per se, really cool, anything that looks really cool on camera that you don't have to explain, that you can just see like a gadget that looks really cool. Let's take a look at some examples. No more kids in my room. So, as you see, that video was literally 6 seconds. He did not explain it at all. It was very eye catching. It's a little doorknob that has touch ID, a password, and this video has 1280 likes, probably over a couple of million views. And that's what I mean when I say high leverage videos. High leverage products, because you can just show this product showing off using it and it will go viral on its own. And these are very high leverage because you can just record that, go viral and drive tens of thousands of dollars in sales. So these are one of my favorite products to use. So let's keep taking a look at some more. What if it accidentally opens in your pocket or bag? Let's talk about it. So, to make claims in the wallet, you have to flick the wheel and doing it softly. Mobile work. So if you accidentally open it, it won't go off. So as you see here, this is a firewallet. You really open it up, flick something in the wallet and a fire start. So that's obviously a wow factor product. It's eye catching. And that video obviously went viral. 27,000 likes. So this video was a w because the product was amazing. The fire thing you don't have to explain that. You can just show and it'll go viral by itself. How do you annoy other drivers? So as you can see, that video was barely 6 seconds. It was a banger because of the product. Like I said, the product is 95% of all of organic palm how to annoy other drivers. And this product is pretty sick. Literally, you can change it to anything you want. Like obviously the Fu, the ahole help. This is a Fire product and it's a very high leverage product because this is obviously a six second video. 400, 500,000 likes almost probably drove tens of sales. And this is what I mean when I say high leverage. So let's take a look at one more example and then we'll move on from there. So as you see here, this is the video that was in the previous controversial one. But still, this product is amazing because it just shows off. It's obviously a projector you put your phone into. So even though we saw this in the controversial topics, this product is still really good. It's a really good wow factor because you put your phone in here and it projects on the screen. And this video was 9 seconds. The dude put that in there. He showed a couple of clips or something and it obviously went viral. So another highleverage product you can use to sell on organic. So this is the third pillar of going viral. And these are wow factor problem solvers. So when I say that this is very similar to the eye catching category products, but these actually solve a problem, but in a cooler way. So these are not some stupid gadgets like the Fire thing that will go viral. These are actually products that solve problem but are wowfactor products still. I like to refer to them as a better mousetrap. So the key here is that these products also tend to have a better conversion rate due to them actually solving a problem and not them being some stupid gadget like I said, like that wallet. Let's be honest, who's going to use a wallet like that? It'll go viral, but it won't drive crazy sales. So let's take a look at some examples. My son is back in coke. I hid you, ma'am. He just put coke in a missed buddy. That's a Viper rod. No, just a missed buddy. So as you can see here, this is obviously a problem solver with the mist when people are going outside and they get hot. Obviously this is still a wow factor product because it has literally shooting missed out. It's just a pretty cool product in my opinion. So let's take a look at some other examples. And as we can see here, this dude is the same apple Alpha Me $5 million. Another controversial sound. So obviously that's a very wow factor problem. It's literally an air condition on your side and that solves crazy amount of problems. These are some winners I'm giving you guys. You guys can probably run this up yourself, but as you can see here with this product that literally solves a huge problem. It gets hot outside. Even though it's winter time, I'm in Florida, it still gets hot here. Having that wow factor to it where it's literally AC on your side and it solves a really good problem. This is a winning product. So I'm addicted to this. Not in the liberal medical sense, but I don't think I live without it. It's very convenient. So as you guys see, this solves a huge problem of a blender on the go. And it literally just looks like a cool product. Wow factor, eye catching. And once you're on organic long enough, you'll be able to pick up a product like that and see if it's a winner or not. I don't think I can live without it. This is a really cool product. It's a blender on the go. Solves a problem. Having a big bulky blender in your house, no one wants to deal with that. This looks cute for girls and obviously solves a huge problem. Let's keep looking at some examples. Obviously, as you can see, this stupid little toy solves a huge problem. You'll be able to open a soda with it for girls that have nails. And you'll be able to close a soda so you can save it for later. As you guys can see, this little stupid gadget drove 3220 views and probably drove a lot of sales just off that little video. So as you guys are seeing, this common trend of stupid products that solve big problems are still wow factor. Am taking a shower and someone is trying to open the door. I don't know who it is. I'm actually really scared in what I can use the shower page to help. This has a wow factor. You can use your phone in the shower, tap it double. I'm pretty sure a lot of people have ran this up before. This is a little bit of older product address. Can see the common trend that keeps going. Another cool little gadget that obviously solves a huge problem. There are a lot of beer drinkers in the US. So having this product, you can really just put it in there. It'll keep your beer cold being in hot places. And that's a huge problem solver. Especially nowadays being so hot outside. Let's take a look at this last example. So obviously, as you see, this product solves a huge problem. A little shaver so you don't have to go through the whole mess of the shaving cream, the gel, the shave. This solves all three of that in one little thing. And this obviously is a huge problem solver a well factor product and you can just see the common trend between all of these products. So that is the last pillar of going viral. There are many other ones. But everything will pretty much fall under this category and be a subcategory of these three pillars. So, how to structure your videos. So, keep this in mind when making a video. Optimize to keep people at the edge of their seat the whole time. So when I say this, every second of your Tik tok video, it should not be stale because every second that's ideal, they can scroll off. So every second of your video needs to be entertaining fast, quick. It needs to be like bam, bam, bam. There cannot be any dry moments. This is not like a Facebook and like a YouTube video. People want to see entertainment and they want to be entertained quick. So when you're making videos, keep this in mind and this will really help you go viral. Never overthink organic, because at the end of the day, this is just TikTok. People take this way out of proportion and make this seem like this is some rocket science stuff. At the end of the day, this is just TikTok. But you are putting a product in the video. There are so many avenues and approaches you can take to go viral on this app. Be creative with your videos, be creative with your products. Use people in your video. Be funny, use controversial like we talked about and use the three pillars. Put your own twist on it. And that is the golden way. Because if I tell you how people go viral, you're just going to copy them. And that's just going to copy and copy and nothing ever is going to be original. So, what to do when your video is going viral, also known as how to drive sales. Now, this method will ensure you drive sales instead of getting millions of views, but zero sales, because that happens pretty often in this space. I cannot lie, it hasn't happened to me too much. But people will get millions of views and people will get millions of views and they won't get any sales. So this is called the one two punch. And this is essentially a reply video containing a whole lot of CTAs call to actions in the video, telling them to go to link about. Because on Tik Tok, there's not much buying intent. So you pretty much have to walk these people to your website, walk them to check out. And because you cannot really put a call to action in the main viral video because that will hinder performance, it will look like an ad as we talked about. So let's look at a great example of one of my friends, my dad's wife wanted me to test these special chocolate. This is the previous page that we looked at the video I made. So let's take a look at the call to actions on the one two punch. This is what I mean when I say call to actions on the one two punch. So when people see that video they're going to go to the comments. They have no idea this is even an ad. So you're selling them subconsciously. So they're going to press the comment and they're going to see what are the comments saying. So press the comments and we're going to scroll down to where it says so this is the key. You can only go on a separate account and comment where do I buy this? Or you can comment something about the product. So people get in mind that this is a product, you're trying to sell them, but they don't know that intentionally. They don't know that this is even a product you're selling but you have to show them that you're selling it. So let's see here and this is the second, this is the two punch. So glad you ordered. We promise we are not going to disappoint. As you can see in this video, I'm saying how because the tab is a pretty much a sex chocolate and pretty much how you're going to have so much fun taking is chocolate. And at the end I said check our profile. So with TikTok, Organic, putting link and Bio this might be a superstition of mine but putting that will hinder the performance of the video. So let's take a look at a second video I did. Because you can make as many of these videos as you want when you're going viral, obviously to drive more sales viewers to your website and pretty much because that's the main goal with Organic is obviously to drive sales. We are now live not saying link and vile because that will hinder the performance of your video. But someone commented where can I get this at? I made a reply video. I said we are now live check our profile and obviously that flooded the website because this video had like 5 million views. It was literally on fire. And when you're on fire like that, you want to capitalize on it. So having one two punches in your video will ensure you drive sales for your checks for your website. And these videos are like 2000 views, 3000 views and it was straight call to action. So as you know that drove a ton of sales. So let's take a look at one more call. So let's take a look at one more one to punch you by makes another happy. Tag your sneaky late and don't have the time of your life. As you can see here, you said peep our profile didn't say link in Bio, that's pretty much obviously a call to action video. The main video to this has like 4000 likes as you can see is a reply video. And as you saw in the previous video, when you press the comments, you'll see that there a whole video call to action leads to crazy sales, crazy viewers and it looks like a look at one more. So as you can see here, this was the main video. And that other video we just watched was the reply video with the one two punch, the call to action, and all the good stuff. So this is how you really capitalize on going viral and ensure you drive sales to your website so you can start making money with organic. If you don't irritate anything from this video, this will be the most important part of the whole trifecta, in my opinion. So the importance of the hook. So the hook is the first couple of seconds of the video. Whether that is text, the visual of the video or whatever, is in the first 5 seconds to 3 seconds. That is the hook of your video. The most important part of the video. The hook is 99% of your video and will determine the outcome of your video. So if your hook is just some boring hook, let's just keep going. Remember, the TikTok demographic wants to be entertained in seconds. Obviously you're going to want to have a good hook. So when they're mindlessly scrolling this app, you want to make sure your video is the one that stops them from scrolling. And they will know in the first 5 seconds if they're going to keep watching just based off the hook. So how can we get a good hook? Let's take a look. So what's a good hook? Your hook needs to be one of these four things. So either bold leading on makes people want to watch more controversial, or storytelling. So these are the four things that I use to grab people's attention. Just like that. So the goal here is to grab attention quick. Like I said earlier, people are mindlessly scrolling on this app. So having a good hook is key to going viral. So let's take a look at some of these hooks. So this video is going to be a part of the bold section. So let's take a look at this hook. I dropped out of my science Harvard class to make these. So as you can see, I dropped out of Harvard to make these. People are going to be like, he dropped out of Harvard to do what? Because obviously Harvard Procedures School, if you drop out of there, it's out of the norm to even just drop out of school in the beginning. So dropping out of Harvard, people are going to want to keep watching. I hated solo cups, so I made the best Pong cups ever. They have zero gaps, which means so this is some cool Pong cup that you throw it in there, it makes Pong easier. Obviously there's no gaps in between. So it's a cool product. But the main thing why this went viral was because of that hook. So I dropped out of Harvard. It's a very good hook to use because he's saying I dropped out of Harvard to have done this. Obviously, it's a drop ship product, so it goes hand in hand. Let's take a look at some more. So this video is going to be a part of the leading on storytelling section. So as you can see here, Paul, your addict to eating ice. There are many people in this country that are addicted to eating a chickfila ice. It's pretty much a trend to eat ice now. And obviously pav your addict to eating ice, people are going to be like, yeah, I am. So let me keep watching. Let me see what this video is talking about. Leading some more engagement likes comments follows shares video has 500,000 likes, half a million likes. So many shares, so many comments. Obviously a great hook. POV people want to hear a POV. They're bored, they want to be entertained, they're going to watch the video. So this video is going to actually be, it's not a drop shipper, but it's a really good hook that Alex Hormosi used on his video. So let's take a look. Will not make you rich. Obviously, as you can see, hard work will not make you rich. People are like, what I've been told that my whole life. I have to work hard to achieve this, achieve that. So obviously if you're going to say that that's going to stop a lot of people from scrolling, they're going to want to hear why it won't make you rich. Because growing up you're always told work hard, work hard, you'll be successful. So if you're going to hear something like that, that's obviously going to drive engagement because that's going to make me even want to watch. Why is it not going to make me rich? If I work hard, how can I do it? So let's take a look at another tabs example of a great hook on a video. My wife's boyfriend left these special chocolates for me. Ken. Okay, obviously the first thing to see is my wife's boyfriend. First of all, my wife's boyfriend, that just sounds weird. My wife's boyfriend, people are going to say, Hong, what's? My wife's but my wife's her boyfriend. So obviously cheating on that's just out of the norm. It's controversial. It's going to make people think, which then makes them want to watch more, which then makes it boost the engagement on the video. And as you can see, it's just a trickle effect. So you see my wife's boyfriend, that makes it look weird, that makes it look controversial. People are going to keep watching the game. It's going to go higher, the views will go higher. So obviously having a good hook, my wife's boyfriend is going to stop people from scrolling. And that's your main goal, having a scroll stopping hook. So let's take a look at a couple more. This is someone that I know personally. He owns his company called Feel Good. And let's take a look at this amazing hook he used in his video. This one, fruit costs our business over $17,000. As you can see, if you're going to hear that this little one fruit cost of $17,000. That's obviously an amazing hook. People are going to know, why does this cost $17,000? How did this stupid little fruit do that to your business? And it's just controversial because you don't hear something like that in your everyday life. So when you're going to see that on TikTok, you're going to stop scrolling. You're going to watch, you're going to see why did this happen? And I want to know why. Obviously, 1470 likes on this video. Over millions of views. A crazy banger amazing hook on this video as well. So let's take a look at this last amazing hook. So let's take a look at this video. Obviously, the first thing you see is this dude sitting here, his hands are in his pants. It looks like he's doing something wrong. But this was a video for Rise Bar and this is a company. It's a no. Nicotine vape. Let's take a look at the video. Why are you all paying $30 to suck on something? As you can see, it's a weird hook. And then Madud takes out the Nicotine Bar. Obviously a great hook. It did well for this video. There's not much to explain. You can see the common trend that these hooks are weird, controversial, leading onto a story. Leading onto a story. And they're obviously just, they're inclining you to watch more. And that's really the key to having a good hook is to be inclined to watch more. So realizing the current state of Tik Tok, as we have seen TikTok has ruined people's attention span when I say this. These videos are obviously five to 20 seconds long and they're also fast paced. And people cannot focus on one video for more than 5 seconds. So when you really can download this into your brain and optimize your videos for this, you have to have your videos fast paced. They cannot be slow. They cannot be like a YouTube video. They cannot be like a Facebook ad. They cannot be like a Facebook ad. They have to be fast, fast paced, quick, entertaining. It's like bam bam, bam bam bam. They cannot be bam bam bam. They have to be fast paced. They have to be great. And every clip in your video should not be longer to zero, 5 seconds to 4 seconds long. Nothing longer than that or you will lose the attention span of the viewer. So really optimize your videos to be short, quick and cut while applying all of these factors. And that's how you really go viral. So quick take away. Don't make videos long and boring. Make them fastpaced and hyped up. Tik Tok is mainly agenda audience. Do not forget that. So one of the last slides here is make Tik Toks, not Ads. Like I said before, TikTok Organic is a whole new marketing realm and you have to look the furthest thing from an ad. You cannot be shoving. Something in someone's face saying, buy this, buy this, buy this. You have to make an entertaining video with the three pillars. We talked about the hook and not make it look like an ad. You need to make this feel natural and it needs to be entertaining. You cannot be out here selling on TikTok or your video won't get any views if you're trying to sell something to their face. And the key to doing this is to create a story, but to involve the product in the video. So there are some exceptions to this, such as the wow factor products, like I said, that you can just show and they will go viral because they're cool looking. But the main thing here is to really make a story and to show your product in some way to make it look really cool and make it look like you need this product. Because obviously you're gonna create a story. You're gonna have your product be the solution to the story. So let's take a look at some amazing examples of this. The hook's just scroll, stopping, as we said, controversial, bold. He took his nick bar. And this was obviously a video for the rise bar. So, like I said, you're going to create a story. You're going to have the product that you are selling be the solution to it. So as you see, the rise bar here was a solution. It's no nick vitamins caffeine's, a very cool product. And the dude made a good story and then showed the product being the solution. Obviously, with the amazing hook and the great story, the video drove millions of views, 1180 likes. And that's a good viral video. So let's take a look at another Ryze video. Okay, so let's take a look at this video. Obviously, the hook is amazing. Pre workout is overrated. So many people take preworkout, people are going to stop scrolling. They're going to say, why is pre workout overrated? So let's take a look at the video. So, as you can see here, the controversial hook, the dudes wasting preworkout, pouring out everywhere. And pre workouts like $40. So people are like, hey, stop doing that. It triggers people's emotions. So, like I said, controversial. It triggers people. It falls under the controversial subcategory and the dude sells the rise bar. So the story here was pre workouts overrated. So let me show you what's not overrated and what's actually good for you. The rise bar, the caffeine, obviously another viral video, millions of views, 176K likes, great viral video. So let's take a look at another viral video. This video has one. 5 million likes. That's crazy. 10 seconds to grab something from my room before we go back home. And this video was a video for a gifting company. And this obviously really shows the story of the video and shows you how to create a story and how to include your product in there emotional approach to it. So let's take a look till you have 10 seconds to grab something from my wrinkle before we go back home. Go. What is that? Do not underneath. Bring it up. Let me see. What is it? Can you grab the lover seven box? You want bring this home. You want all of our pictures now? You're going to have to buy me a new one after this. Are you going to buy me a new one? Yes, but you can't just take it. As you can see here, one, 5 million likes. A very engaging video because the storyline, they include the product, the emotional sell. One, 5 million likes probably every 10 million views. Obviously, as you can see here, the story was amazing. The product was cool at the end. And that's pretty much a really good viral video with the storyline. So let's take a look at this video. As you can see, would you eat these wings? A very good hook. And this is a shorter video, but still showing off the would you eat these wings and showing off him shooting. Let's just watch it. So, as you can see here, the spray gun. This video had a short story. Obviously, though, this falls under the category of a wowfactor product. It shoots beer out. Cool product. He's throwing it on the grill with the chicken. Controversial because let's be honest, who the hell sprays let's be honest, who sprays beer on chicken? So controversial video, cool product. He incorporates it. He's not selling it. He's asking them a question. People are like, where do you get this product? That's where you add the onetwo punch. That's where you sell like crazy. Sin part two is over. Main takeaways from this, make videos that are controversial, eye catching, or have a wow factor. These three pillars will take you to millions of views and millions in sales. I promise you guys, if you do that, you'll be successful with organic, be original and creative on Tik tok to go viral. Do not take anyone's formula because there's not any secret formula to going viral. The three pillars that I mentioned will take you viral if you add your own twist and own hook on it. And if you do that and create your own way of going viral with those three pillars, that's really the key. Third, use the onetwo punch when going viral to convert. I'm tired of seeing people get millions of views but zero sales. That just hurts to see. You're not capitalizing on the views. You're not capitalizing on getting sales. So just implement this and you'll make a lot of money. Honestly, your hook is 95% of the video. Obviously, like I mentioned, people on TikTok, they want to be entertained just like that. They do not want to wait. It's not YouTube. It's not Facebook. They want to be entertained just like that. Why do you think they went on the app? People don't realize what they're selling to. So when you're on TikTok, you have to have a scroll. Stopper has entertaining, eye catching, controversial. Like I said, you have to get these people from mindlessly scrolling like a zombie on this app. And the last thing is, make TikToks not ads. This is very self explanatory. Look the furthest thing from an ad. And just don't make it look like an ad. In this next video, we're going to be doing a case study on two stores that went viral and why they went viral and two stores that didn't go viral. So I'll see you guys in that module for now. Peace.
