So when you launch your product, either one of two things is gonna happen. The product is gonna be profitable. From day one, you're gonna be making a bunch of money, and you're gonna be able to get to the scaling phase that we'll talk about in the next video. Or very likely your product is not gonna get that many sales and you're not gonna be profitable, and you're gonna have to reassess your situation and figure out what you did wrong.
As a beginner, it's almost a guarantee that your first couple of products are not gonna succeed. So prepare yourself for this to be the most likely outcome and understand that it's okay when you spend money on ads, you are simply buying data. Sometimes the data looks good, sometimes it doesn't look good, but from that data, we can learn what we did right and what we did wrong.
So this is a test example of a campaign of a testing of a product. And you'll see that it spent $22, but it didn't get any sales. So if this happens to you, these are the things that I would kind of be looking at first. I would be looking at the clicks. I'm looking to see a cost per click of less than 50 cents, ideally less than 30 cents. If it's really good and I'm looking to see a CTR above 2%, if we get both of those things, that means that we made a good creative. If we didn't, that means that our creative needs some work.
So from here I can almost identify this as the biggest problem. We had a super high cost per click, a super low CTR. This means that my video sucked and I need to test a different video or change the hookup to see if I can get better success. Now, let's say you're having super cheap clicks, super high CTR, you're getting add to carts, you're getting checkouts, but people aren't buying. A lot of times. It could be something as simple as your website is just not functioning properly. Maybe there's an issue with your markets, maybe there's an issue with your shipping settings, or again, it comes down to your offer is just not good enough. People liked it, but they didn't feel like they had to buy it at that moment, and they didn't feel like they needed that product at that point in time.
So to fix all three of these situations, if I'm getting bad, click through rate and bad CPC, I need a new video ad. If I'm having good clicks, but no add to carts and checkouts, I need to really study my product page and even send it to the coaches or come to the coaching call with me. And I need to understand what's broken here. Is it the product? Is there somebody else scaling this product right now that I can study and see what they're doing right? What can I do better? And lastly, if, if we're not getting any conversions at all, but we're getting added carts and checkouts, we wanna double-check and make sure our website is actually working properly. And then we wanna just experiment with the little things like the price, the offer, and the structure of our product page.
And if we go through and test all these things and we're still unable to get a product to pop off, then it is at that point that I would probably go ahead and kill the product and move on. So you should test the product, but once the product fails, study the data, figure out what you did wrong, try to relaunch it one more time with the things that you learned. This is gonna make you a much better marketer from doing it like this. And then if it fails again, then I want you to go on and find another product. The highest ROI thing that you can do as a beginner is this process of finding, building, and launching products. And after five or so products, you're gonna be getting pretty sharp at it and getting really good these days from scratch.
I don't do it that much anymore, but from scratch, I can launch a new product in two to three hours. I can find it, make a video ad, and make a website in two to three hours. It Might take you two to three days, but it might take you even a week to do all this. It shouldn't unless you're really not focusing and being lazy. But what I'm trying to say is that with every time you do it, you get better. Now, over my career, I've tested hundreds of products. So I've got this skill down pat, and of course I still have areas to improve, but that is the lesson I'm trying to tell you.
So this is how we identify if it's a loser or a winner. Now, alternatively, if we look at an example of an ad that popped off on day one. I'll show you these two right here. I don't know if I'm gonna be able to get the actual first day of the ad. So this is an example of what a winning campaign might look like. You'll see cheap cost per click. You'll see high CTR, ton of checkout, tons of conversions. And I started this at a low budget. But how did I actually, when I started to see on day one that this was getting sales, how did I actually scale this and take it off to that level? Where on day one we got past a thousand dollars? Well, you could see it right here, but in the next video, I'm gonna break down that strategy.
This is, this is the very first campaign that I launched for this product with the new ad on the new store. And I started at $50 and by the end of the day, I had did a thousand dollars in sales that first day. So in the next video, we're gonna talk about what to do when you have something that's working and you wanna actually scale it up.
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