The next key to unlocking scale in your brand is maximizing your product funnel. Again, this is another one of those things that a lot of beginner dropshippers are not doing. So if you do this and you're competing against those people, you are going to massively increase your chances for success. In terms of maximizing the sleep band funnel, these are the first five things that I really set up and we're going to go through each of them, them one by one. First, let's talk about the bundle variants. This doesn't apply for every product, but it almost always works. This is a great way to squeeze more money out of every sale. And it's very simple. You don't need any apps or anything like that. All we're doing is this. So you guys see right here, I actually titled the variant category buy More and Save. So basically this might normally say color or this might normally say Size, but I just made it say Buy More and Save. And then, of course, we have single says nothing. You see there's a little discount on Single. You know, it's a discount, but it's a little one now. My bad. If they click on Couple now they're saving $20 and it's a good deal and it's 30% discount. It's maybe one for me and one for my wife. And then of course we have the family one and that's the biggest discount of them all. So again, this simple thing will allow you to increase your average order value, which will increase your profitability of your ads, which at scale will compound into you being able to run this business every day. So this is the first thing that I did. Eventually we branched off and built Gem Pages lander for this. But we're not there yet. Don't worry, I'm going to show you guys all of that, but I just want to take you through the initial scaling of what I did. So definitely that then we did a couple other things as well. The next thing we focused on was SMS marketing. Now SMS is one of the strongest and most effective channels out there. If you don't have it, you're literally leaving thousands of dollars on the table with scaling your business. So in the beginning we were using a tool called SMS Bump. Now we manage it entirely through this app called Attentive. But unfortunately, I don't have the original setup that we used to run because again, this was a while ago. But what we run now is very similar. So what I had was a little pop up right here. It says Get 10% off and then when you click that, it would ask you for your phone number. Now the reason why I use a different app now I use this app right here called Attentive. The reason why I use it is because of this. So watches you put in your email and then they say put your number to confirm. So it's a very clean pop up that actually captures the email and the phone number at the same time. So I really like this pop up more than the SMS bump one. But regardless, you guys need to set that up. And what you can do when you have this information is set up a few basic things. Like people that came to the website, filled out the form but didn't buy. Boom. You can hit them with a follow up offer one day later, two days later and you can fully automate this. So now they might have been on the train trying to order your product, they might have been at work and somebody said something to them while they were trying to order and this reminder gets them to come back and it captures that purchase. So doing this and setting up this is extremely important. I don't think it's essential for us to dive super in depth with everything that you need to write COPYWISE, but I will go ahead and attach some examples of abandoned cart emails and abandoned viewer emails just to make sure that you guys have something to go off of. But yeah, that is the next thing that I really recommend, setting up SMS and email marketing. There are tons and tons of tutorials out there that are going to dive really deep into it. But again, we at the very beginning set up the bare minimum. I mean, I literally use the templates that they already have. Like for example, right, with Clavio, if you go to their campaigns and you go ahead and you create your own campaign, you do an email campaign and you go ahead and go through this, they actually have a lot of stuff already ready for you. So we'll just hit continue real quick. They have drag and drop builder. They have a showcase of the 1000 best emails that you can use. And if you want to even take it a step, I'm going to go back. Actually if you want to even take it a step further in terms of automation, there are apps that come with all the stuff already typed up for you. So Attentive is a good one. Attentive has a lot of templates and text already written for you. It's just a little more expensive. And an app that we used in the past for this store that basically has the whole thing all templated for you. You don't have to customize it. Is this right here, abandonment protector? Let me pull that up real quick. And yeah, these guys, they have the whole thing already written out for you. Same with reconvert. So what I'm saying is I'm not condoning any one of these apps. Like all of them work. So just do your research. Pick the one that you want. This one has come very highly referred these days by many people that I respect. So I would recommend going with this app for you guys for SMS. It's very good app. So, yeah, that's my tip for you for getting the maximization out of that. And we use Clay Vo for email marketing. The next two things that I did are a little like, I guess you could say kind of like not sneaky, but they were a creative way to get a couple of extra dollars from our customers. So I'll show you what I'm talking about if we go back to that time. One thing that really boosted our revenue, at least enough to keep running and staying profitable, and it was actually we added in there a lifetime warranty, so I wonder if I can actually pull it up. Yeah, check it out. So we added a lifetime warranty option. This was a $5 purchase and all it was, was basically we would guarantee if you had any issue with the product, we would send you a replacement or a refund. So it's not like a scam or anything like that. We were going to refund the customer. It's like an actual warranty purchase. So we added that into there. We also used to have free shipping and then we had like free insured shipping. Again, that one is a little more in the gray area, but it was another $5 added to the overall profit at the end of the day and we still had the free option. Anyway, these things really start to add up, guys. When you add in people coming back to buy from the SMS and emails, when you add in people now buying two or three instead of just one, and then when you add in these other little $5 here, $5 there, suddenly you're profitable and suddenly you can scale. And the last thing that I did, and I think I only started doing this at the very end of this month, was actually coming up with an upsell. Yeah, you can see right here and the Upsell for this product was actually another sleep band, which ends up becoming our biggest, most popular product of them all. But yeah, I started testing this upsell product. We'll look at it right here. It's funny to even call it an Upsell product because now it's kind of like our flagship product, but it was this one. So we would sell them one of these and then we would use one click upsell to promote them one of these, and people started buying it. And that's when I started running ads for that product as well, which will dig deep into how I scaled with the second product. But yeah, that's an overview of what it takes really to maximize a funnel. On a basic level. There are more things that you can do like improving the conversion rate, improving the website page speed, these type of things help as well. But overall, this is the main areas to focus on, to get more revenue and more profit overall from each customer. So I want to talk about actually taking care of the customers and the simple things that I did to improve the product quality fast and get faster shipping fast. No, but for I want to show you guys how I was able to work with an agent, get our product quality way up, get the shipping faster, and overall, just move towards the process of building a real brand without having to deal with all the chargebacks and all the PayPal holds. By the way, you know, knock on wood. But with this brand, in two years, y'all, I have never gotten a PayPal hold in my life. I got the shopify hold that everybody gets 30% of your money for like, three months, but that's it. I never got the PayPal hold because we did what I'm going to tell you about in the next video. Let's get it.
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