That's pretty much everything I did before I started really scaling my brand. And now I want to break down what sort of happened after we did that. So let's jump into the shopify dashboard and look at the following months after we made these changes to the business. Let me just pull this up here. So I've shown you this date range of July all the way to August. But if we continue going past that and we now go to September and October, the first two months where we were really applying this stuff, we were able to do a big jump. So you see, we did about 53,000 in August. I took the month to make the changes, get everything as good as we possibly could. I hired the agent, right? I got the customer service rep in place, and we were able to scale more aggressively. And you see, we went from 43,000 in a month to 94,000 a month, really just from making those changes. That's what allowed me to scale. And, you know, the same thing reflects, like, inside of the ad account. So if we go from August and we go all the wJorday to October, you see that we were consistently spending here, but across many campaigns, we spent a good amount of money. But you can see right here, we were able to make 200,000. So we spent around 75, $80,000. And we were able to double that up with our profits. That was granted. That put some money in the account to continue this process of improving the product and working on the ads and consistently testing. There was a lot of testing in that time period. You see there's now, instead of new ads of V three ads campaign. So you see, I was making variations to the ad. This was the next version that I tried. So the audio is not playing. But you can imagine what she's saying. It's literally she's just giving a review of the product, and she's really saying the same benefits that we put in the original ad. But now we have our own, again, custom piece of content. Nobody else has a review like this. This is our own video. And this video was also working. So now we had three creators working. This one was performing well, but our original was still doing a little better. But this is literally just a friend of mine. I asked her, I said, hey, do you think you could help me film this video for this product real quick? And she said, sure, not a problem. So I pretty much wrote a script out. I told her what to say to get the video going, and she reviewed the product. And that was a good ad for us. And you guys can do that. You could do it more genuinely to have somebody actually use the product for a month and then give you a review. But at the end of the day, these things were things that we were taking from the reviews of our customers. So yeah, that's what we tested after that. But overall, the big change was what I said before of optimizing everything. Because you can see I was really just firing away. I was testing everything possible. I was testing completely broad campaigns that was working pretty well. But if you really look at it from a bigger picture, it's like, because I did those things up front, then I could really test anything at this and get it to work. So it's not so much about all these intricate little details of what I did inside of these campaigns, it's more so building a funnel that can consistently generate results no matter what traffic you throw at it. Right? So that's the point that we reached at this level and the brand was pretty consistent. But there is another level that we went to. So if we go from October, if we go past that, maybe to the end of the year, you could see that there was a drop off. And I'm going to explain that and we're going to talk all about that in the next section. But if we hit comply again, it dropped off. So it was like we were going and we were doing well, but then boom, we hit our highest month ever. At the end of the year in 2020, we had our $100,000 month. So from nothing in July to $100,000 in revenue in about six months, a little less than six months. So we did it. And in the next section, we're really going to break down how we got past that level. This really shows you guys how we got to that level. You can see what we did to get there. To get to the last hundred thousand. It's just introducing the Sleep Band Pro so running a lot, a lot more ads to the Sleep Bam Pro so now we have a second product that's running and then ultimately scaling up the original product as much as you can while improving it constantly. But we're going to dive deep into it in the next couple of videos. So you guys will want to listen out for these next videos.
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