When it comes to creating your own ads, you have a couple different options what I have done over my career that has allowed me to become successful is edit my own ads, but I got into this game of Drop Shipping with a skill of video editing. So for some you guys out there that just don't have that or aren't interested in learning that you can always Outsource your videos to our partners here at bands off ads. They will create you an ad following the template that I've already kind of walked you through as you can see they do pretty clean ads. They Source footage from the internet and they they can just take that off of your hands. But I recommend that you learn at least that you learn how to create your own because it is an extremely valuable skill and arguably it's a super power in the process of building your own store and we provide something to you guys that makes creating your own ads way easier. So as you already know, Every single product we provide you guys with a video ad that you can go ahead and use right away to test and we also provide you with this which is honestly one of the most underrated things that we offer inside of this platform. It is a captionless video ad essentially with this you can download a version of the video with no captions, which basically means you have a bunch of footage to play with and create your own custom video ad so using this ad that we provide that's Plug and Play is an okay option, but you're going to be literally using the same ad as everybody else enviral Vault. So if you want to get ahead of the competition, I recommend you either Outsource to this company or you learn how to create yourself, which is honestly not that hard. The hardest part was the last video understanding the framework behind a viral ad actually doing the things inside of the editing software. It's not that hard it will take you like two hours to learn maximum if you're really brain dead like It you can learn how to do it. Okay. So today I'm gonna break that down for you. The software that I like to use is called Adobe Premiere. Now, there are other editing softwares out there there, you know, like little silly stuff like canva and and in video and obviously that I don't know how to use those and I don't use those I'm showing you guys the one that I personally use it might be a little bit overkill for these simple videos, but also it has the level of customization that I like. It lets me create whatever I want to create. So Adobe Premiere used to costly like thousands of dollars these days you can get access to it with something that's called the Adobe Creative Cloud and you can literally get this for a cheap monthly subscription. This is something that used to cost a crap load of money, but now you can get it with the cheap subscription. So I'm pretty sure they even have a free trial as well, but don't quote me on that anyways. What we're gonna want to do when we open up adobe is just create a new project. So we're gonna just say test video ad and I'm not gonna be creating a video ad from scratch for you guys. I'm just going to be showing you how to do the elements that I use in my ads like the ones that you saw in the Sleep band ad. So the first thing I'm gonna do is actually import this caption list video and then I'm gonna take it and drag it into the timeline on Adobe Premiere. Now, as you can see we have our full video clips right here and it comes with the music as well. The first thing that I would personally do if I was gonna edit this just to make you unique is highlight it right click and click on unlink and actually delete the music. So now we can go and we can Source another song we can have a completely fresh song. Another thing that you can do and this is what I would recommend is you actually cut each clip of the video. So you have all the clips individually. So what I did to do that was I just press C. My keyboard which opens with the razor tool and then I'm just basically clicking and going through and clipping all these different moments. So holding the arrow key finding where the clip ends and then we're cutting it. So holding the arrow key finding where the clip ends. And then we're cutting it. You don't have to do this. But from doing this you will have all the clips that you that you have in this video and you can rearrange them. However you want. So we have clip one. clip two so now for example if I wanted to I can take these clips I could flip around the order of them. You got what I'm saying? So it's cool to do that. We can we don't have to do that for every single clip for the sake of time in this video, but that's probably the next thing that I would do if I was gonna edit this captionless ad. Then we go ahead and cut that. Right there and now we have all these different clips. So let's say for example, I didn't like how this started because I just watched the framework video and now I understand more about making a great ad let's say I think that this is a stronger start to the video. Which I do what I can then do is I can take these so I just highlight them and I hit control X which is cut gets rid of them. And then I paste them control V over here command V. If you're on a Mac could always drag them too. I just like shortcuts just get them out of the way. Now. We have this as the hook of our video. so we now have what I consider to be an already 30% Improvement on the original ad that we were working with from the jump. Now, what we need to do is put a caption on this ad and this is something that I don't want you to rush because as we previously discussed this first three seconds of the video is everything coming up with the right hook is everything so figuring out a way to describe this product in a way that catch people's attention and makes them interested is make or break. So I'm gonna think on this for a second and then I'm gonna come back with the hook that I've decided to use. So what up, come up with is road trips will never be the same. I think this entices curiosity and IT addresses the target market people who like to road trip and it makes them want to watch more based on this lady scrolling with the the mattress and then this caption that I put right here. So I'm gonna delete this. Let me copy it first. I'm gonna delete this and then I'll show you how I actually created that from scratch by the way your App might look a little different than mine. Just because Premier Works in workspaces and I've kind of done my little custom workspace here, but it's all it's all the same. In fact, it's it's very similar. So just if you're not seeing something just just get better. Just learn how to use the tool. Okay, it's not that hard to use. So what we're gonna do now is we're gonna create a new piece of text the way we can do that is clicking on this text button. All right, then we just click anywhere on the screen. Literally. Anyway, it doesn't matter and then we want to type our text in this case. I had a copy so I'm just gonna paste it but it'd be no different if I typed it. Okay, so we're going to paste our text and what we want to make sure that we have open is the essential Graphics. Now, if you don't have that Open click on window look at essential Graphics click on that and boom it's gonna pop up somewhere. I don't know where it's gonna power for you. But for me, it's right over here inside of here. We can make all the adjustments that we want to our text and make it look really clean. So we Make sure that text is selected right here. And then we want to click on this button which will Center our text. Congratulations. You just centered your text. Now. This is how we can adjust the positioning of it. So this is going to be left and right this is going to be up and down. We're gonna want to put it right around here. Alright. Now, this is almost done. All we want to do now is pick the right font. I I like many fonts. To be honest with that. I'm a big fan of many different types of fonts, but the best fonts for this type of video are going to be a Sans serif font, meaning a font that doesn't have any curly points on it and something that is just clean and bold like nothing that is having like crazy loop de Loops like ugly fonts like this one or like ugly fonts, like cursive. It's like that. No, we don't want none of that. We want us to be super easy and simple to read. Okay, we don't want it to be having people to squint or anything like that for them to read. So for that reason one of my favorite fonts, is this one right here. It's called Montserrat and we can change the actual level of it here and the second box and I always like to do bold you can play around with it and see what looks good for you maybe send me bold and then we can use bold to highlight the main. Words, but yeah now we have a text that's looking a little bit better than what we had before I'm gonna take away the three dots and put exclamation point to make it a little more hype. And then we have a background. We need to put a background. So we check this box right here for background. I always like to do this white background stuff like it pops more and this is your opacity which basically means how transparent the background I'm gonna put that on a honey and then I'm gonna change the color of the text right here in the fill. I'm gonna change the color that takes to be black you make sure I highlight the text you always get a highlight if you're gonna change it color. It takes to be black. So now We have something that looks a lot better. The last thing we want to do is just go right here. This is going to be the actual padding of your box. So if I drag that I understand what I mean padding is the space around it and then this is going to be the rounding of the edges so you can round the edges a little bit and then we want to just hit that center button again to make sure everything is good. I'm gonna go back to the original bulk. So I always like bold. I feel like it looks better. And now we have our text. So road trips will never be the same. boom that is what is going to be the hook for our video and then what we can do. Is we can do another piece of text? So what I'll do here is I'll drag this back. And as you can see, it ends right as the other clip ends. And then we can do another piece of text. We can make sure that this goes all the way to the end. We don't want to miss any frames. One second. These are just Minor Details. But the the Minor Details do matter. I'm big on the details and that's a reason why I'm successful is because every detail in my ad is important to me the music the centering the font the color of the text everything. There's no misspellings. I never let little s*** like that slide because it definitely matters and it is the Difference Maker between me make it two million and you making two sales. Okay. So road trips never be the same. Then what we can do is now that we have our layout we can go ahead and click on this hit Ctrl C and Ctrl V. Or if you're on Mac could be command C and command V and if you'll notice I just blocked my video and I just messed everything up and you might do this too. And you might Panic so don't panic hit control Z. Which will bring you back to where it was before and make sure you click on the layer that you want to actually paste on so I clicked on V2 and now boom now we have our next layer of text. So say this mattress fits perfectly in your car. So then we can go ahead and make it two pieces. Center it up Center it up again. And then we can just play around with the text more is design. Ed to fit perfectly in your car I'm doing this on the Fly. I really want you guys to spend more time on the actual copy. Okay, but you get the point right? This is the basic idea of how to create video ads inside of Premiere. It's creating these captions and the most important part is really the text itself. It's not so much the technicality of using Adobe Premiere. It's what you're saying and the footage that you're using to demonstrate the product one last thing I will show you is how I did my animations because I did have an animation on this text. If you see right here kind of swipes to the right. It looks really clean super easy to do. All you have to do is put the video up maybe like a second or so a couple milliseconds to about like right here. All I do is Click play and click on position and click on toggle animation. Go back to the beginning of the video. And then bring this guy in the direction that you want to animate him. and As you can see it's animated, but it looks ugly. It's kind of goofy. So the way we clean it up is we go right here and highlight these points and we right click and click on ease in. Not cleans it up a little bit we could play around with those guys put them in different places. Maybe make it a little longer. boom Yeah, you can then go through and follow my framework and put more text inside of there. One other thing that I do and you guys might have noticed this is that I will highlight and bold certain words within my copy to make them pop. So in this case probably road trips would be one to pop and make it have a different color. Perhaps you can put road trips in green. That's a terrible green. It's a horrible green. I hate that green. We could play around with different colors, maybe like a orange or red or something just to make it pop and get their attention more. This is a dirty ad I'm just throwing stuff together, but I'm just teaching you how to click around and use this platform. Your goal should be to get the ad on the cleanliness level of this one. And this took me a couple hours of sitting there editing and adjusting everything to make it look clean, but I'm just showing you everything that you can do inside of Premiere to make this work. So last things oh, how do I put music? How do I upload music? Well, it's very easy. All you have to do is find some music so you can Go to the Facebook audio library. Alright, or they changed their name Facebook sound collection, and there's a ton of songs on here that you can use for your product ad. You can sort of by genre shorter by mood and then Will literally just pick make sure we use them without vocals. By the way. They just does way better people don't like vocals. Don't rush this pick a good song pick a song that flows like the song for The Sleep band ad did really good because it's kind of like transy and kind of like slow and put you in that mood to go to bed. So make sure your ad fits with the vibe of your product. So if it's like road trip, we want some upbeat, you know, like all right, I found this song. It's kind of fast-paced it fits for this type of product. I just pulled it up right here. So then we want to go ahead and click download and we put it wherever you folders are and then we can take it and we could drag it directly into Premiere and boom. There's our song right there. Now one thing I want to mention is that you never want your customer to click on your video and then the music is so loud that it just makes them run away. So it's very important that you look at this little levels thing right here. And if you're video is over like it's in the Reds right here. You'll see right here if you're if you're if you're music, Can like that you need to change it and nine times out of 10. I need you to change it. So go through click on click on the music and change the level to like negative 10. Okay. So it's a little quieter. This is something that is going to take you time. Your first video ads are going to take you hours. I'm gonna be honest with you, but this skill is what's going to unlock the potential for you to go and create ads that make you a lot of money. So you guys need to get familiar with this tool. You need to really get familiar with this framework. So that way you can skip the expensive cost of Outsourcing this stuff and you can skip copy and pasting ads from viral ball and actually start making some fire. Once you have a product that's getting some sales then you can order it. Like I did with the Sleep band filmed some simple footage and take that thing to the next level with your editing ability. So that is a basic tutorial on how to create your own video ads the exact same way that I did it follow the framework use this tool and build out your own ad now following this training once your ad is done. I want you to submit the ad to the coaches within our community. If you want to make your life much easier, I recommend making three variations of your ad before you submit it to me or the coaches so that way we can pick one out of the three instead of you having to start all the way over from scratch and the biggest thing that you should change out of those three ads is the hook the beginning piece of the ad everything else afterwards is pretty copy and paste but the hook is where I want you to spend the majority of your energy and make something really exceptional. So hopefully this video is helpful for you again if you don't Do any of this you can always Outsource it, but I wanted to show you guys how I do it anyways, so you can learn from my experience with that being said, I think the next video is going to be about how to make tiktok ads and I got somebody to come in and help me with that. So I'll see you guys in the next one. Peace.
