4.0 the tik tok scaling strategy. Let's jump right in. So horizontal scaling properly. This one's pretty simple, legitimately. When you have a good campaign, you could just go and rebuild an exact replica of that campaign that's doing best to a new campaign exactly the same. Again, you take the same exact campaign strategy, same budget, same ad, same everything, and you do it again. I've seen tons of campaigns fail when you try to raise daily budget. So just leave daily budget alone on the campaign that's working and remake it. See if the results are the same. They should be. The last tip I'll say is kind of a way to do it quicker is go into ad groups of your campaign and you can actually duplicate an ad group to a new campaign. To speed this process up. You just got to hover over the ad group and click copy. And then you can even do ten copies of that ad group so the campaign's fully done. And once you are running ads a bit or maybe you just want to test new creatives because you have them the same way that we just did in four one of horizontal scaling. We can do the same thing but switch out the old creatives with new creatives and you can go and rebuild and add in the new creative videos, take out the old videos and you can test new creatives in the new campaign. Just make sure that you name the campaign like New Creative tests so that you know and when making new creatives you should always base them off your past creatives that were the most successful with the CTR and the lowest CPA, which we talked about in a prior section. That's pretty much it guys. That wraps up TikTok Ads 101. I hope you did enjoy. Go run some ads and best of luck.
